Most influencers (93%) say the quality of a brand's existing social content impacts whether they agree to collaborate—suggesting that what you post is as critical to attracting partners as it is customers.

Another 63% want to work with brands who share their values, followed by 59% who want to work with companies who have clear budgets and payment structures.

Once influencers agree to partner, they want brands to bring them into product development and creative planning discussions sooner. Influencers are on the pulse of consumer feedback and internet culture—making them an asset to brands willing to collaborate and grant them more creative freedom.

Brands who are diligent about building and maintaining strong influencer relationships will yield more successful results.