Author:
BCD Travel & ACCOR
BCD_ (1).webpBCD_ (1).webp
Language:
English

What's Trending 2025

October 2024
Recovery

As we near the end of 2024, I reflect on a year marked by optimism and growth, with the focus firmly on the future. Despite the global issues of recent years, our desire to connect and love for discovering new experiences remain. We’ve been listening to our clients, and understand that for some organizations, the lines between meetings management and experience solutions continue to blur, and our customers remind us daily that they want more variety. It’s why we’ve expanded services such as our Films offering to deliver engaging content through powerful storytelling. Demand for our creative brand experience agency, The Collective, also continues to grow, and we’re finding more and more chances to offer a mix of services to our customers.

Within our goals to meet customer needs and keep up with industry trends, we haven’t lost sight of our greatest asset — our people. We know many of our employees are attracted to this industry because of their passion for creativity and unique experiences, and we’re committed to providing an environment where they can thrive.

As we look ahead to next year, the meetings and events industry will continue to face persistent economic pressures and the need for cost control. Additional constants will be the focus on sustainability, and the importance of remaining flexible to deal with challenges from geopolitical factors that can add complexity to the planning process. The demand for personalization and immersive experiences will keep evolving, with the rise of AI and technology transforming the way we approach events.

I’m energized about what’s coming for BCD M&E over the next 12 months. We’ve gained strong momentum this year, and we’re ready to build on that success. I hope you enjoy reading What’s Trending, and I look forward to connecting with many of you in the months to come.

Contents:

  • Hello
  • Q&A
  • From around the world
  • What’s trending
  • For your consideration
  • Your opinion matters

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What's Trending 2025

October 2024
Recovery

As we near the end of 2024, I reflect on a year marked by optimism and growth, with the focus firmly on the future. Despite the global issues of recent years, our desire to connect and love for discovering new experiences remain. We’ve been listening to our clients, and understand that for some organizations, the lines between meetings management and experience solutions continue to blur, and our customers remind us daily that they want more variety. It’s why we’ve expanded services such as our Films offering to deliver engaging content through powerful storytelling. Demand for our creative brand experience agency, The Collective, also continues to grow, and we’re finding more and more chances to offer a mix of services to our customers.

Within our goals to meet customer needs and keep up with industry trends, we haven’t lost sight of our greatest asset — our people. We know many of our employees are attracted to this industry because of their passion for creativity and unique experiences, and we’re committed to providing an environment where they can thrive.

As we look ahead to next year, the meetings and events industry will continue to face persistent economic pressures and the need for cost control. Additional constants will be the focus on sustainability, and the importance of remaining flexible to deal with challenges from geopolitical factors that can add complexity to the planning process. The demand for personalization and immersive experiences will keep evolving, with the rise of AI and technology transforming the way we approach events.

I’m energized about what’s coming for BCD M&E over the next 12 months. We’ve gained strong momentum this year, and we’re ready to build on that success. I hope you enjoy reading What’s Trending, and I look forward to connecting with many of you in the months to come.

Contents:

  • Hello
  • Q&A
  • From around the world
  • What’s trending
  • For your consideration
  • Your opinion matters