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Where to Next: The Movements That Are Shaping 2025 Travel

October 2024
Recovery

Travelers seek stunning sights while keeping an eye on budget.

Next year, expect people to make smart and savvy moves.

Seeking balance between uncertainty and optimism, travelers will find clever ways to save money and make the most of their experiences in 2025. Even when minding their wallets, travel remains a priority — 27% of people would rather give up coffee for life than give up traveling.

For those who are planning to spend more on leisure trips in 2025, 42% say it’s because life is short and they prefer to make the most of it, while 39% of them say it’s because they’re optimistic about the future. To appease lingering fears about inflation, 69% of travelers say they’ll focus on domestic travel.

The power of a great deal remains central to how resourceful travelers maximize their trips. Fifty percent of people who use OTAs do so because they get better savings or deals. Those who are able to find a great deal say they’d reinvest their savings into their travel: 31% would extend their trip, 22% would upgrade their room and 21% would take an extra excursion.

While previous years have been about revenge travel, 2025 will be about more intentional travel. Savvy travelers will seek to elevate their experiences and stretch their dollars with more personalized trips that help them forge connection and pursue their passions.

Travelers seek deals when spending on travel. Here are the top 3 ways they reinvest money saved:

  • Extend their trip - 31%
  • Upgrade their room - 22%
  • Take an extra excursion - 21%

Contents:

  • Awayborhoods
  • Flocking
  • Star Trekking
  • Holding Court
  • Gap Days
  • Running The World
  • Townsizing
  • GetHerWay

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Where to Next: The Movements That Are Shaping 2025 Travel

October 2024
Recovery

Travelers seek stunning sights while keeping an eye on budget.

Next year, expect people to make smart and savvy moves.

Seeking balance between uncertainty and optimism, travelers will find clever ways to save money and make the most of their experiences in 2025. Even when minding their wallets, travel remains a priority — 27% of people would rather give up coffee for life than give up traveling.

For those who are planning to spend more on leisure trips in 2025, 42% say it’s because life is short and they prefer to make the most of it, while 39% of them say it’s because they’re optimistic about the future. To appease lingering fears about inflation, 69% of travelers say they’ll focus on domestic travel.

The power of a great deal remains central to how resourceful travelers maximize their trips. Fifty percent of people who use OTAs do so because they get better savings or deals. Those who are able to find a great deal say they’d reinvest their savings into their travel: 31% would extend their trip, 22% would upgrade their room and 21% would take an extra excursion.

While previous years have been about revenge travel, 2025 will be about more intentional travel. Savvy travelers will seek to elevate their experiences and stretch their dollars with more personalized trips that help them forge connection and pursue their passions.

Travelers seek deals when spending on travel. Here are the top 3 ways they reinvest money saved:

  • Extend their trip - 31%
  • Upgrade their room - 22%
  • Take an extra excursion - 21%

Contents:

  • Awayborhoods
  • Flocking
  • Star Trekking
  • Holding Court
  • Gap Days
  • Running The World
  • Townsizing
  • GetHerWay