Category:
Consulting & Strategy
Company Size:
20 - 50
Source Partner:
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Resonance Consultancy

Resonance is a strategic consulting firm specialising in place branding and destination marketing. They help destinations develop strong identities, attract visitors and drive economic growth.

Destination Strategy
Strategic Planning
Digital Marketing and communication
Market Intelligence Data
Benchmarking Data
Branding & Design Services
Campaign Measurement
Campaign Optimisation
Digital PR & Activation
Description of Services:
  • Research & Analysis: Resonance begins by conducting a thorough analysis of the DMO's market, including consumer research, competitor analysis and economic impact studies.
  • Destination Audit: They assess the DMO's current positioning, brand identity and marketing efforts to identify strengths, weaknesses, opportunities and threats (SWOT analysis).
  • Destination Stewardship Plans: Resonance works with the DMO to develop a comprehensive destination stewardship plan that aligns with the community's values and aspirations.
  • Tourism Master Plans: They create tourism master plans outlining the vision for the destination's future, including target markets, product development and infrastructure needs.
  • Organisational Strategic Planning: Resonance helps the DMO develop strategic plans to achieve its goals and objectives, including financial, operational and marketing plans.
  • Brand Discovery & Positioning: Resonance helps the DMO define its unique brand identity and positioning in the marketplace.
  • Brand Story Development: They create compelling brand stories that resonate with the target audience and communicate the destination's essence.
  • Brand Guidelines & Implementation: Resonance develops brand guidelines and ensures consistent brand application across all marketing material and touchpoints.
  • Marketing Plan Development: Resonance creates comprehensive marketing plans outlining target audiences, messaging, channels and budget allocation.
  • Content Strategy & Creation: They develop engaging content, including storytelling, visuals and social media content, to promote the destination.
  • Media Relations & Public Relations: Resonance builds relationships with media outlets and manages media inquiries to generate positive press coverage.
  • Digital Marketing & Advertising: They implement digital marketing campaigns, including SEO, SEM, social media advertising and email marketing.
  • Measurement & Analytics: Resonance tracks and analyses marketing performance to measure ROI and optimise campaigns.
  • Performance Monitoring: Resonance continues to monitor the destination's performance and provides regular reports on key metrics.
  • Strategic Adjustments: They offer ongoing support and recommendations for adjusting strategies based on changing market conditions and performance data.
  • Evaluation & Improvement: Resonance evaluates the effectiveness of marketing campaigns and initiatives to ensure continuous improvement.
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