11.3 Aligning Departments and Centres of Excellence

The aim of a Centre of Excellence is to use knowledge management to better understand how to set a competitive advantage.

As we mentioned in the report, a Centre of Excellence (CoE) is described as the department of an organisation that performs knowledge and best practice research in addition to its original function. The CoE is represented by a functional or cross-functional team with the specific goal of analysing the internal and external environment of the company to capture knowledge and best practices and spread them across the organisation to improve its expertise.

As we mentioned in the report, a Centre of Excellence (CoE) is described as the department of an organisation that performs knowledge and best practice research in addition to its original function. The CoE is represented by a functional or cross-functional team with the specific goal of analysing the internal and external environment of the company to capture knowledge and best practices and spread them across the organisation to improve its expertise.

As we mentioned in the report, a Centre of Excellence (CoE) is described as the department of an organisation that performs knowledge and best practice research in addition to its original function. The CoE is represented by a functional or cross-functional team with the specific goal of analysing the internal and external environment of the company to capture knowledge and best practices and spread them across the organisation to improve its expertise. This team of people can be set as a physical or virtual one and it should represent the knowledge base of an organisation or of an individual department. There can be different CoEs in a single company, depending on the need of expertise update for every single department.

The aim of a Centre of Excellence is to use knowledge management to better understand how to set a competitive advantage for the organisation by consolidating expertise. The CoE has a further role in developing methods and techniques to establish best practice and disseminate it to other teams.

With this template, we are going to guide you in the process of identification of one or more Centres of Excellence within your organisation. The first task is to define the values and goals of each individual department. Then take a look at which values and goals are in common among departments and think about which opportunities there are to collaborate between departments.

In the central part of the template, use the coloured sticky notes to identify each department’s needs and then place the stickies inside the Venn diagram. Use the spaces in common among departments to understand if each department’s internal need is shared by other departments. This should be the starting point to create your Centres of Excellence.

Finally, on the right side of the template you can work on the creation of your Centres of Excellence. Write on each department’s box the names of the team members, then use arrows to assign them to a specific centre of excellence which is going to manage the knowledge of a particular area relevant to your DMO.


As we mentioned in the report, a Centre of Excellence (CoE) is described as the department of an organisation that performs knowledge and best practice research in addition to its original function. The CoE is represented by a functional or cross-functional team with the specific goal of analysing the internal and external environment of the company to capture knowledge and best practices and spread them across the organisation to improve its expertise.

As we mentioned in the report, a Centre of Excellence (CoE) is described as the department of an organisation that performs knowledge and best practice research in addition to its original function. The CoE is represented by a functional or cross-functional team with the specific goal of analysing the internal and external environment of the company to capture knowledge and best practices and spread them across the organisation to improve its expertise. This team of people can be set as a physical or virtual one and it should represent the knowledge base of an organisation or of an individual department. There can be different CoEs in a single company, depending on the need of expertise update for every single department.

The aim of a Centre of Excellence is to use knowledge management to better understand how to set a competitive advantage for the organisation by consolidating expertise. The CoE has a further role in developing methods and techniques to establish best practice and disseminate it to other teams.

With this template, we are going to guide you in the process of identification of one or more Centres of Excellence within your organisation. The first task is to define the values and goals of each individual department. Then take a look at which values and goals are in common among departments and think about which opportunities there are to collaborate between departments.

In the central part of the template, use the coloured sticky notes to identify each department’s needs and then place the stickies inside the Venn diagram. Use the spaces in common among departments to understand if each department’s internal need is shared by other departments. This should be the starting point to create your Centres of Excellence.

Finally, on the right side of the template you can work on the creation of your Centres of Excellence. Write on each department’s box the names of the team members, then use arrows to assign them to a specific centre of excellence which is going to manage the knowledge of a particular area relevant to your DMO.