Something that worked successfully not long ago can appear less relevant in the fast-changing circumstances we are in at the moment.

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This template provides the first basis for the identification of the different touchpoints, messages, channels and strategies used by the DMO to reach consumers along the visitor cycle. Each of the phases of the cycle has to be carefully assessed in order to understand which are the key moments and places in which consumers can be reached in their dreaming, planning, booking, experiencing and sharing phases, through the use of specific messages on specific channels.

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