In this template, you will learn how to develop your own experiences within your destination. We will start by looking at possible themes for your experiences, and destination values you would like to be reflected in the experiences, such as for example 'respecting the environment'. We will then move on to look at your destinations unique selling points, and how they can be translated into different experiences, and the stories that you can create around the experiences you're making.

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This template allows you to identify empathy drivers to help visitors connect to your experiences, as well as the assets you have in your destination, such as ambassadors, storytellers and hidden gems. This template will also help you plan out your experience from the location in which your experience will take place to the 'souvenir' your visitors get to take away.

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This mural will also help you to start identifying partnerships and allow you to start thinking about how your experience is positioned.