Having a brand tone of voice isn’t by any means a new concept. But nowadays, when your brand is communicating across a multitude of channels, it is more important than ever that it is consistent and recognisable. The expectations around your brand and its 'voice', whether a customer picks up your brochure, reads your newest blog post or interacts with you on Twitter, presents a challenge. As your tone of voice is one of the most tangible and emotional layers of your brand, when done right it can build loyalty, engagement and perception on a deep level.

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For this, it’s important you know the answers to the following questions:

• What best describes your brand?

• How consistent is your brand?

• Does your brand have an 'accent'?

• How formal/informal is your brand?

• Would it ever use colloquialisms or regional language?

• Does it want to be seen as approachable?

• Is it recognisable?

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To make sure your tone of voice is on point, we have designed a template to fill in, thinking about these core questions related to your brand.

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