‍

This stage serves as the opportunity to define the relationship between the DMO and the destination's industry, especially relevant at such a delicate time. So this relationship will be the topic to be considered in this activity.

‍

How can DMOs support their industry and how can the industry play an active role in enhancing the experience of the destination?

‍

Assemble your Stakeholders! Remember? You are now an agile team that work together in order to boost the rebuilding of the tourism industry of the destination. For this reason, all the people that are key need to be involved.

‍

‍

Observe the thoughts on the sticky notes and combine them together to create affinity groups.

‍

‍

Label the groups: If someone notices a potential label for a group, feel free to add it with a yellow note

‍

‍

Show the relationship between groups: When you have your groups formed and labelled, you can add more value by explicitly showing and labelling the connections between the groups:

‍