With this template, finally, you will be able to storyboard your campaigns based on your target audience and think about how you can collaborate with partners that you can involve in your campaigns.

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On the left side of the template use the grids on top to identify the profiles of your target audience based on nationality, age, interests and approximate spending budget.

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Choose then the type of campaign that most fits your target audience based on the type of your DMO. We recommend that while for national DMOs it’s good to invest in large international campaigns, smaller DMOs should instead focus on the production of content series because they are more effective with smaller budgets.

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In the central area of the template, follow the guidelines to storyboard your campaign for each of your channels: YouTube, DMO website, Instagram, Facebook, Twitter and Snapchat.

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On the right side of the template, use the Venn diagram to identify where there are opportunities for collaboration with your current or potential partners and in which area you might collaborate: storytelling, content creation, brand representation and sponsorship. Secondly, think about the campaign you storyboarded and define how you can use the campaign as a starting point to create Hero, Hub and Hygiene content to target your audiences.

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