With this Sprint, you will be able to kick-off your work on performance and measurement. You will be, in fact, able to organise a workshop for your team and brainstorm together around the topic. Sprints are good to gather initial ideas about certain themes, gathering the opinions and ideas of a variety of people involved.

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Defining goals and setting KPIs is a crucial part of the work of every DMO, even if it is not always straightforward.

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Unfortunately, there is no rule about how to set the 'right' KPIs; however, this means that there is no right or wrong and everything is established according to your DMO's needs and objectives. So, first of all, before deciding how to measure your performance, you need to set the right goals. It would be perfect, if, before running this workshop, you collected some insights about your performance.

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This template is divided into four sections:

1. Set your goals on the timeline, to define what to prioritise and what to schedule in a more long-term perspective.
2. Assess how you currently measure your performance, the tools you use and what works the best for you
3. Think about your methods: how do you usually set KPIs? How do you measure the relevance of your content and the value for your audience?
4. Finally, think SMART! Discuss how to make your KPIs specific, measurable, attainable, relevant and Time-based.

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