This template helps you present your design thinking solution in a clear, concise, and compelling way. Use this tool to refine your message, illustrate your concept, and gain valuable feedback from your audience.

Materials:

1. This template
2. Markers or pens
3. Low-fidelity prototype
4. Supporting materials (optional)

Time: 30 minutes

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Steps:

1. Define Your Solution (5 minutes):

1. In the "What is your solution?" box, succinctly describe your proposed solution using clear and understandable language. Avoid technical jargon and focus on the user benefits.

2. Identify Your Users (5 minutes):

1. Clearly state "Who are your users?" in the dedicated box. Be specific about the target audience you're addressing and consider highlighting their motivations and pain points.

3. Articulate the Problem (5 minutes):

1. Briefly explain "What problem does it solve?" in the designated box. Focus on the core challenge your solution addresses and its impact on your target users.

4. Capture the Big Idea (5 minutes):

1. In the "What is the big idea?" box, summarise the essence of your solution. Highlight the innovative and unique aspects that set it apart from existing options.

5. Illustrate the Concept (10 minutes):

1. Use the large central space to "Illustrate the concept." This is where you showcase your low-fidelity prototype and any supporting materials (e.g., sketches, diagrams). Explain how your prototype demonstrates the key features and user experience of your solution.

6. Anticipate Challenges (5 minutes):

1. Identify "Where might you expect failure?" in the designated box. Consider potential weaknesses or limitations of your solution and areas where it might not perform as expected.

7. Identify Testing Needs (5 minutes):

1. Specify "What needs to be tested?" in the dedicated box. List key functionality, user interactions, and assumptions you need to validate through user testing.

8. Define Key Performance Indicators (KPIs) (5 minutes):

1. Identify "What KPIs can help you evaluate results?" in the final box. Choose measurable metrics that will help you gauge the success of your solution and its impact on users.

9. Sketch Your Timeline:

1. Use the timeline bar at the bottom to jot down key milestones you anticipate along with their timeframe. This gives you and your audience a sense of your development roadmap and next steps.

Tips:

1. Practice your pitch beforehand to ensure clarity and conciseness.
2. Engage your audience with visuals and storytelling elements.
3. Be open to feedback and use it to refine your solution.
4. Focus on user benefits and the impact your solution will have on their lives.
5. Tailor your pitch to your specific audience and their interests.

Remember: This template is a guide to help you structure your pitch. Don't be afraid to adapt it to fit your specific project and needs. By presenting your solution effectively, you can gain valuable support and move your design thinking project forward.