Putting big data to work has been a goal for a number of years throughout the industry, but how can we make sense of the many technologies, touchpoints and data sources we can put to our disposal? How can we work to make tourism more accessible, equitable, competitive and sustainable with a data and tech-first approach?

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What are the keys to becoming a smart destination? How can we translate the value of smart tourism by developing the value chain around Governance, Innovation, Technology, Sustainability and Accessibility to create a richer, smarter and more integrated approach to strengthening the destination experience across these key pillars? The focus of this sprint concerns a holistic destination approach where digitalisation and sustainability sit at the core of a high-value proposition.

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