The Partnership Award
2024
Nominee
Finalist
Shortlist
Winner
Budapest's AI-Powered Personalized Travel Planning Experience
The Trip Boutique
Our project is a collaborative initiative between Budapest Brand and The Trip Boutique to offer visitors personalized travel itineraries powered by artificial intelligence. By integrating The Trip Boutique's AI technology into Budapest Brand's official tourism website, we provide customized recommendations for hotels, restaurants, bars, cafes, attractions, and experiences that align with each visitor's unique interests, lifestyle, and preferences.
The idea originated from Budapest Brand's desire to enhance user engagement on their tourism website by offering more interactive and personalized features. Recognizing that travelers have diverse interests and don't all want to explore the same attractions, we aimed to showcase Budapest's rich and diverse offerings in a way that resonates individually with each visitor.
A key aspect of the project is promoting the Budapest Card, the city's official travel pass that offers free public transport, guided tours, thermal bath access, and discounts at various attractions. By integrating the Budapest Card into the AI tool, we aim to boost its visibility and relevance while enhancing the visitor experience.
Key goals of the project included:
Boosting Visibility of the Budapest Card: By displaying the Budapest Card on all itineraries and highlighting attractions that accept it, we aim to increase its relevance and adoption among travelers.
Enhancing Visitor Engagement: Providing an interactive tool that increases user engagement on the official tourism website.
Promoting Local Businesses: Highlighting a diverse range of attractions, including lesser-known local spots, to support the local tourism industry.
Data-Driven Insights: Utilizing data analytics to inform better marketing decisions and understand visitor preferences.
The project has successfully achieved these goals, receiving overwhelmingly positive feedback from users who appreciate the ease of planning and personalized recommendations that help them make the most of their stay in Budapest.
Judges Comments
The TripBoutique's AI-Powered content solutions offer destinations the possibility to provide content personalisation in a way which deeply integrates their content into a powerful personalisation engine.
The judges were particularly impressed with the level of personalisation available and TripBoutique's philosophy to partnership, as shown in the example here with Budapest Brand. Their flexibility and understanding of what to include, especially with the integration of Budapest's City Card alongside product and itinerary suggestions demonstrates that tech partners and destination brands can see great results by working closely together to align on goals.
The judges identified areas for improvement, such as removing barriers to access in both the need to register before using an AI Powered Chat or embarking on a deep-level trip personalisation journey, which may be off-putting for some users who aren't ready to commit this much time, despite the reward in itinerary personalisation at the end of it. It would also be great to see more data supporting the claims, which would make this an overall stronger submission.
.webp)