The Val di Sole WOW Experiences project is a system-wide initiative that involved our tourist destination and the experience providers in our area. The goal of the project was to help stakeholders develop valuable experiences aimed at promoting local products and/or characteristic and sustainable activities.

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To achieve this, our destination embarked on a training program with consultants or experts covering various topics such as experience design, digital communication, social media, online sales of experiences, content creation (photos and videos), and social sustainability.

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The program started in 2019 and has evolved over time, becoming one of the flagship projects of our destination. The latest updates from the project include:

• The creation of a booklet together with a designer who handled the entire communication
• The implementation of a game for guests where they collect stamps in the booklet from experience providers after completing two experiences, earning a free destination gift
• The online sale of experiences on our destination website through the Fareharbor platform, and the enhancement of experiences in an accessible way to make them available to people with disabilities