Visit Jersey’s new campaign ‘Where Sea Meets Soul’ encourages tourists from the UK, Germany, and France to experience Jersey as a ‘breath of fresh air,’ inspiring them with curated product experiences that provide compelling reasons to visit Jersey year-round. It positions Jersey as a breathtakingly beautiful place to recharge, renew and reinvigorate your soul over a fresh, feel-alive short break. Jersey’s 45 miles of stunning coastline takes centre stage, showcasing the island’s natural beauty and positioning the island as an ideal destination for outdoor experiences, coastal adventures, local gastronomy and rejuvenating wellness opportunities.

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Distinct propositions for each of our five core product pillars – The Great Outdoors, Food & Drink, Wellness, History & Culture, and Sustainability – have been developed which resonate closely with our audience’s motivation to travel, highlighting compelling reasons to visit year-round. Captured new imagery and footage feature aerial and coastal imagery and video, as well as for each core product pillar. There are people-focussed shots specifically in accordance with our target audience of Moment Makers (25-44 years old) and Easy Explorers (55-74 years old).