The VisitLuxembourg App is a practical tool for building stronger relationships with tourists and encouraging repeat visits.
By thoughtfully addressing real tourism challenges, the app is transforming the distribution of tourism flows and how visitors experience Luxembourg. Luxembourg for Tourism has approached their digital transformation with both immediate needs and long-term goals in mind. Since launching their VisitLuxembourg App in July 2021, they have been addressing the essential need for more present and digitally focused communication with visitors.
By thoughtfully addressing real tourism challenges, the app is transforming the distribution of tourism flows and how visitors experience Luxembourg. Luxembourg for Tourism has approached their digital transformation with both immediate needs and long-term goals in mind. Since launching their VisitLuxembourg App in July 2021, they have been addressing the essential need for more present and digitally focused communication with visitors.
The VisitLuxembourg App is a practical tool for building stronger relationships with tourists and encouraging repeat visits. By thoughtfully addressing real tourism challenges, the app is transforming the distribution of tourism flows and how visitors experience Luxembourg.
Luxembourg for Tourism has approached their digital transformation with both immediate needs and long-term goals in mind. Since launching their VisitLuxembourg App in July 2021, they have been addressing the essential need for more present and digitally focused communication with visitors. However, their vision has extended beyond creating a simple mobile app. By integrating it with their Tourism Content & Service platform, they have been laying the groundwork for a comprehensive digital ecosystem that evolves alongside changing tourist behaviours and expectations.
Early usage data has revealed that 19% of users are actively engaging with the app's insider tips. This insight prompted the organisation to identify opportunities for deeper engagement and better tourism flow management, which resulted in the introduction of "Challenges" in July 2023. The feature transforms how visitors interact with the destination, shifting from passive information consumption to active participation and exploration.
The "Challenges" feature is revolutionising how digital platforms can foster meaningful connections with visitors. Rather than simply providing information, the app invites users to explore Luxembourg through interactive and game-like experiences. Visitors can check in at designated locations within geofenced areas to collect points, which transforms ordinary sightseeing into an engaging experience. This practical approach changes how visitors discover the destination, with their trip activities serving as their ultimate reward.
This relationship building approach has been gathering impressive results. Average engagement time per active user has increased by 25%, whilst session duration has grown by 24%. More significantly, the app has been driving a 440% increase in tour detail views and a 92% rise in Points of Interest views, demonstrating its effectiveness in directing attention to lesser-known attractions. This is directly addressing the challenge of regionality and over-tourism that many destinations are facing.
The app is successfully managing tourism flows during peak seasons. By highlighting lesser-known attractions and creating exclusive challenge based content, it has been redistributing visitors away from overcrowded hotspots whilst maintaining high-quality experiences. Luxembourg for Tourism is also reinforcing connections with the family market, which represents 34% of overnight travellers and typically stays for an average of 5 days. Building stronger relationships with this market through tailored experiences has been creating additional value for Luxembourg's visitor economy.
Beyond tourists, the app is engaging local residents, who have been becoming active users and ambassadors for their region. This dual engagement is creating a more authentic and sustainable tourism ecosystem, highlighting hidden gems and distributing tourism benefits more evenly across the country.
The app's success stems from its thoughtful leveraging of existing resources. Rather than building new attractions or infrastructure, Luxembourg for Tourism is integrating established walking and cycling routes into their gamified challenges. This practical approach maximises the value of existing assets while presenting them in fresh ways that encourage repeated visits and deeper exploration. The integration of Mapbox and GPX trails enhance the outdoor activity experience, transforming content from purely promotional to practical, with tools that visitors can actively use.
This development process is demonstrating the power of collaboration in tourism innovation. Luxembourg for Tourism is engaging with national, regional and local tourism partners, attraction managers and cultural site operators. Through this they are aligning the app's features with both visitor interests and destination goals. Regular user feedback and performance assessments have been guiding ongoing development, ensuring the app remains relevant and user-friendly.
Tourism stakeholders are recognising the importance of maintaining strong digital relationships, whilst visitors have been discovering new ways to explore Luxembourg. The judges at the X. Awards have particularly praised the app's design coherence, the engaging nature of its challenges and its effectiveness in addressing regionality through practical digital innovation.
Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
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