During the sessions of day 3 at XDW, we discussed and ideated on diverse topics, including digitalisation, campaigns, AI and also circular destination economy.

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We were joined by Tiago Relvão (BD4.ai) and Sveinn Birkir Björnsson (Visit Iceland) for a panel discussion on digital solutions and campaigns. Whilst the opportunities are endless, there are key things to consider when embarking on a digital journey, such as:

- What is the ultimate goal? What is it that you like to achieve?

- What results are you looking for you?

- What do users/travellers need? What are they looking for that can be provided to them through digital initiatives?

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Tiago's top suggestion is that "From the data and AI perspective, digitalisation should assist DMOs and organisations in getting to know their visitors, their interests and travel plans."

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For the final session of the day, we were joined by Adriana (CSCP) and Olivér (Greencentive) for a panel discussion on circular economy and destination experiences. Bringing circularity into business models requires reflection and investment, but we can start with small initiatives and grow as a united industry. Tourism is one of the biggest socio-economic activities. It creates jobs and influences destination income. However, it is not free of challenges. It is one of the main causes of environmental impact and pollution.

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It's a wrap for day 3! We are looking forward to having you with us on Thursday for many more inspiring sessions, including prototyping on XDW sprint themes.

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For more information, please visit the XDW website.