Engagement: Triggering a Reaction Through Web Design
Engagement in today’s digital space means more to a business than ever before.
Engagement in today’s digital space means more to a business than ever before.
Engagement in today’s digital space means more to a business than ever before. There’s more of a focus on the data collected by a good website campaign in an effort of providing a satisfactory online user experience with customers and achieving any prospective goals.
Being able to create innovative, engaging web content that interests customers can feel like a race or achievement in itself; we at DTTT believe in a holistic approach regarding campaigning – where does it stand in the grand scheme? Have an open mind, consider these questions: How do you maintain interest in a web campaign? Why are people interested in one over another? What stands out to make a successful web campaign work?
Below we have detailed some examples of how destinations are currently successfully engaging with consumers through creative and intuitive web design that could give you some ideas for any prospective campaigns. ⬇️
Switzerland's homepage introduces an experience right off the bat, utilising stereoscopic videography to instantly place a user into a luscious landscape. A wide selection of environments entices a reader to play around with the interactive features of the content and learn more about the specific destinations that catch their eye. There are links to various articles on the site with every click, encouraging discovery on a digital plain.
Essential travel info is found underneath. The user experience is made more accessible to less knowledgable and experienced users alike by highlighting deals and packages with images, rather than making a user spend too much time trying to find exactly what they need.
The site uses a sleek, trendy tile design that, overall, creates a better representation of the destination than heavy amounts of text and information.
Using embedded video to encourage interactivity and innovate the trip planning experience
Streamlining the user experience by making desired information more accessible
Mapping out a concise, attractive website providing a wide variety of avenues for users to explore the site right from the homepage
Discover more: Switzerland Tourism Transforming the DMO Website through Data & AI
Impressive, sleek, seamless. Just some words I'd use to describe Noosa's latest website iteration.
Plastered in trendy pastel colours to match the beach thematic, Noosa's website invites users to explore the area through two interactive maps that highlight plenty of key destinations for all sorts of moods and atmospheres, as well as a wide selection of events and eateries that you can save for later reference.
Navigation through this site is innovative because it encourages using traditional website headers as well as this seamless, scrolling experience to get the same information.
A seamless website that takes advantage of smart graphic design leads to an immersive, retained user experience and attracting a wider audience
Aligning destination branding with current style trends to show trend knowledge
MyHelsinki has an attractive brand in soft, complementary colours. It takes advantage of a trend in having less interactivity and flashy aspects to help get users straight into getting the information they want to see. Tabs are laid out cleanly, and anything that's able to be interacted with is clearly indicated.
The site uses attractive photography selected to draw the viewer in, with coloured segments that entice you to keep scrolling. This includes a clever listing of topics in order of how wide the appeal is for those topics. Casual users will be looking for events and food, whereas prospective business partners or students will spend more time on the site to find specific information.
Simplicity allows for accessibility, running easier on low-end tech and with shorter general user retention, takes advantage in laying out information clearly
Highly visual web design that encourages curiosity
Discover more: Helsinki Marketing - A Transformation Process
The vision with California's latest website iteration was a mobile-first approach. The whole website has an Instagram or Snapchat-inspired feel, with articles laid out with a lot of visuals and mobile-friendly swiping features. This is accompanied by high contrast visual branding and attractive, uniform formatting.
The website also has 'Stories', short-form multimedia presentations that are quick, concise, and in this context specifically advertise local businesses of interest to visitors. This visual theme carries on throughout the website, with user-generated posts taken from Instagram using #VISITCALIFORNIA.
Social media, mobile-first approach in order to express interest to a social media audience
Using current trends in a presentation to advertise various avenues, in short, easily consumable ways
Discover more: Destination Websites to Reflect the Needs of Audiences: Perspective from California
Spain's visitor website has taken plenty of consideration from users and came to several clear conclusions through a survey. They adhered to this feedback and delivered a product that works on every aspect users desired from the website experience. You can discover more about this process with our talk with Blanca Pérez-Sauquillo.
Users and their interests lie in the highly visual approach, with engaging content to accompany it. Reducing the amount of text to retain a more visually aligned user base.
Adhering to direct customer feedback in order to attain desired appeal and market audience
Taking time to curate a welcoming, interactive experience with users with open communication
Discover more: Destination Websites to Reflect the Needs of Audiences: Perspective from Spain
With sleek, stylistic, professional branding, Kyoto's website aligns with the fashionable visual styles, with automated alternating banners to vary interest without needing users to click anything.
The website is well organised and uniform, especially emphasizing the tradition, specialities, and culture that Kyoto is famous for. The website is an extension of the destination itself, being able to accurately represent that individuality and what prospective visitors can expect only from your destination. All essential information (such as route planning, maps and transport) is accessible from the home page and clearly displayed
Branding reflecting the image and atmosphere of the destination in order to instantly bring in what visiting means for a visitor
Advertising what makes your destination unique in a way that matches image and brand.
Engagement in today’s digital space means more to a business than ever before. There’s more of a focus on the data collected by a good website campaign in an effort of providing a satisfactory online user experience with customers and achieving any prospective goals.
Being able to create innovative, engaging web content that interests customers can feel like a race or achievement in itself; we at DTTT believe in a holistic approach regarding campaigning – where does it stand in the grand scheme? Have an open mind, consider these questions: How do you maintain interest in a web campaign? Why are people interested in one over another? What stands out to make a successful web campaign work?
Below we have detailed some examples of how destinations are currently successfully engaging with consumers through creative and intuitive web design that could give you some ideas for any prospective campaigns. ⬇️
Switzerland's homepage introduces an experience right off the bat, utilising stereoscopic videography to instantly place a user into a luscious landscape. A wide selection of environments entices a reader to play around with the interactive features of the content and learn more about the specific destinations that catch their eye. There are links to various articles on the site with every click, encouraging discovery on a digital plain.
Essential travel info is found underneath. The user experience is made more accessible to less knowledgable and experienced users alike by highlighting deals and packages with images, rather than making a user spend too much time trying to find exactly what they need.
The site uses a sleek, trendy tile design that, overall, creates a better representation of the destination than heavy amounts of text and information.
Using embedded video to encourage interactivity and innovate the trip planning experience
Streamlining the user experience by making desired information more accessible
Mapping out a concise, attractive website providing a wide variety of avenues for users to explore the site right from the homepage
Discover more: Switzerland Tourism Transforming the DMO Website through Data & AI
Impressive, sleek, seamless. Just some words I'd use to describe Noosa's latest website iteration.
Plastered in trendy pastel colours to match the beach thematic, Noosa's website invites users to explore the area through two interactive maps that highlight plenty of key destinations for all sorts of moods and atmospheres, as well as a wide selection of events and eateries that you can save for later reference.
Navigation through this site is innovative because it encourages using traditional website headers as well as this seamless, scrolling experience to get the same information.
A seamless website that takes advantage of smart graphic design leads to an immersive, retained user experience and attracting a wider audience
Aligning destination branding with current style trends to show trend knowledge
MyHelsinki has an attractive brand in soft, complementary colours. It takes advantage of a trend in having less interactivity and flashy aspects to help get users straight into getting the information they want to see. Tabs are laid out cleanly, and anything that's able to be interacted with is clearly indicated.
The site uses attractive photography selected to draw the viewer in, with coloured segments that entice you to keep scrolling. This includes a clever listing of topics in order of how wide the appeal is for those topics. Casual users will be looking for events and food, whereas prospective business partners or students will spend more time on the site to find specific information.
Simplicity allows for accessibility, running easier on low-end tech and with shorter general user retention, takes advantage in laying out information clearly
Highly visual web design that encourages curiosity
Discover more: Helsinki Marketing - A Transformation Process
The vision with California's latest website iteration was a mobile-first approach. The whole website has an Instagram or Snapchat-inspired feel, with articles laid out with a lot of visuals and mobile-friendly swiping features. This is accompanied by high contrast visual branding and attractive, uniform formatting.
The website also has 'Stories', short-form multimedia presentations that are quick, concise, and in this context specifically advertise local businesses of interest to visitors. This visual theme carries on throughout the website, with user-generated posts taken from Instagram using #VISITCALIFORNIA.
Social media, mobile-first approach in order to express interest to a social media audience
Using current trends in a presentation to advertise various avenues, in short, easily consumable ways
Discover more: Destination Websites to Reflect the Needs of Audiences: Perspective from California
Spain's visitor website has taken plenty of consideration from users and came to several clear conclusions through a survey. They adhered to this feedback and delivered a product that works on every aspect users desired from the website experience. You can discover more about this process with our talk with Blanca Pérez-Sauquillo.
Users and their interests lie in the highly visual approach, with engaging content to accompany it. Reducing the amount of text to retain a more visually aligned user base.
Adhering to direct customer feedback in order to attain desired appeal and market audience
Taking time to curate a welcoming, interactive experience with users with open communication
Discover more: Destination Websites to Reflect the Needs of Audiences: Perspective from Spain
With sleek, stylistic, professional branding, Kyoto's website aligns with the fashionable visual styles, with automated alternating banners to vary interest without needing users to click anything.
The website is well organised and uniform, especially emphasizing the tradition, specialities, and culture that Kyoto is famous for. The website is an extension of the destination itself, being able to accurately represent that individuality and what prospective visitors can expect only from your destination. All essential information (such as route planning, maps and transport) is accessible from the home page and clearly displayed
Branding reflecting the image and atmosphere of the destination in order to instantly bring in what visiting means for a visitor
Advertising what makes your destination unique in a way that matches image and brand.
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