Leave Nothing But Footprints
One of our team members came across this incredibly interesting case study from the Swedish region of Skåne and we thought it would be great to share it with all of you.
One of our team members came across this incredibly interesting case study from the Swedish region of Skåne and we thought it would be great to share it with all of you.
Hi everyone!
How are you? I hope you are enjoying the Sustainability Leadership Programme so far. 😊
The other day, one of our team members came across this incredibly interesting case study from the Swedish region of Skåne and we thought it would be great to share it with all of you.
One of the things that we thought made this 45-minute documentary, produced by Tourism in Skåne, stand out so much is the close link that it presents with many things we have covered during Modules 1 and 2, such as the importance of finding and making the time for design and co-creation, diverse empowered teams, etc.
Thus, we highly recommend that you watch it as it will give you a very material example of how, by focusing on individual initiatives and dedicating them the necessary resources, a bigger outcome can be achieved within the destination.
The case study presents how a team of 10 participants with different skills and backgrounds joined a 7-day workshop at Söderåsen national park in autumn 2021 with their mission being to try out new solutions around the future of tourism on nature's terms.
The purpose of Assignment Footprints is to explore how the DMO can influence the behaviour of the park's visitors to ensure that they leave a positive footprint.
The challenges faced required them to think innovatively - and together - about how the negative imprints in nature could be reduced. Together with the County Administrative Board, Tourism in Skåne started the Assignment Footprints project to design the nature experience of the future with the aim of raising awareness of the role of tourism linked to sustainability. The effort is part of their open innovation work for a sustainable destination.
The goal is also to explore how and if you can create responsible hospitality in nature. The problem solving was based on Söderåsen National Park, which the County Administrative Board manages and is responsible for. Söderåsen and the area by Skäralid have in recent years developed into a very exposed place with a high visitor pressure and thereby the wear and tear on nature has increased. Some of the biggest problems faced in the park are:
The first thing Tourism in Skåne did to tackle the problem was to gather a group of experts from different fields and parts of the world in order to create a diverse and empowered team that could provide a variety of perspectives and solutions for the identified problems. The team highlights how the diversity of the group allowed them not only to solve the problems identified beforehand but also others detected during the workshop.
They also explain how the different stages of the design thinking process allowed them to identify the underlying problems in the national park and the different solutions that could help solve them.
Something which we believe is also quite important in this regard is the fact that just a few of the team members had previously worked with this method. We believe that you don't have to be experts to use design thinking, all you need is an open mind and time to ideate.
The team identified that in order to tackle problems within sustainability, it is necessary to employ both sentiment and scientific facts in the communication that aims to solve the issues. By doing this, destinations will be able to establish a relationship between the visitors/locals and the destination.
The communication style chosen will define how well the objectives will be achieved as, without the establishment of relationships, the information provided through different channels can become irrelevant and overwhelming.
Looking at the communication within the team, one of the aspects to highlight is the importance of developing a well-facilitated process that has a clear focus. This allowed the project to be a great example of how we can create something more immersive that really sparks ideation.
If you want to get the full perspective on how Tourism in Skåne managed to implement solutions for the problems identified in the Söderåsen national park, make sure to watch the full documentary!
Hi everyone!
How are you? I hope you are enjoying the Sustainability Leadership Programme so far. 😊
The other day, one of our team members came across this incredibly interesting case study from the Swedish region of Skåne and we thought it would be great to share it with all of you.
One of the things that we thought made this 45-minute documentary, produced by Tourism in Skåne, stand out so much is the close link that it presents with many things we have covered during Modules 1 and 2, such as the importance of finding and making the time for design and co-creation, diverse empowered teams, etc.
Thus, we highly recommend that you watch it as it will give you a very material example of how, by focusing on individual initiatives and dedicating them the necessary resources, a bigger outcome can be achieved within the destination.
The case study presents how a team of 10 participants with different skills and backgrounds joined a 7-day workshop at Söderåsen national park in autumn 2021 with their mission being to try out new solutions around the future of tourism on nature's terms.
The purpose of Assignment Footprints is to explore how the DMO can influence the behaviour of the park's visitors to ensure that they leave a positive footprint.
The challenges faced required them to think innovatively - and together - about how the negative imprints in nature could be reduced. Together with the County Administrative Board, Tourism in Skåne started the Assignment Footprints project to design the nature experience of the future with the aim of raising awareness of the role of tourism linked to sustainability. The effort is part of their open innovation work for a sustainable destination.
The goal is also to explore how and if you can create responsible hospitality in nature. The problem solving was based on Söderåsen National Park, which the County Administrative Board manages and is responsible for. Söderåsen and the area by Skäralid have in recent years developed into a very exposed place with a high visitor pressure and thereby the wear and tear on nature has increased. Some of the biggest problems faced in the park are:
The first thing Tourism in Skåne did to tackle the problem was to gather a group of experts from different fields and parts of the world in order to create a diverse and empowered team that could provide a variety of perspectives and solutions for the identified problems. The team highlights how the diversity of the group allowed them not only to solve the problems identified beforehand but also others detected during the workshop.
They also explain how the different stages of the design thinking process allowed them to identify the underlying problems in the national park and the different solutions that could help solve them.
Something which we believe is also quite important in this regard is the fact that just a few of the team members had previously worked with this method. We believe that you don't have to be experts to use design thinking, all you need is an open mind and time to ideate.
The team identified that in order to tackle problems within sustainability, it is necessary to employ both sentiment and scientific facts in the communication that aims to solve the issues. By doing this, destinations will be able to establish a relationship between the visitors/locals and the destination.
The communication style chosen will define how well the objectives will be achieved as, without the establishment of relationships, the information provided through different channels can become irrelevant and overwhelming.
Looking at the communication within the team, one of the aspects to highlight is the importance of developing a well-facilitated process that has a clear focus. This allowed the project to be a great example of how we can create something more immersive that really sparks ideation.
If you want to get the full perspective on how Tourism in Skåne managed to implement solutions for the problems identified in the Söderåsen national park, make sure to watch the full documentary!
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