Great Rivers & Routes partners with Sojern to drive record-breaking tourism growth. The partnership resulted in an 8X Return on Ad Spend (ROAS) with 5,509 confirmed travellers and 1,157 hotel room night bookings.
The Great Rivers & Routes region is a hidden gem in Midwestern USA, offering visitors a unique blend of history, culture and outdoor recreation. In recent years, the region has seen a surge in tourism, thanks in part to a successful partnership with Sojern, a leading travel marketing platform.
Prior to partnering with Sojern, Great Rivers & Routes was not investing heavily in digital marketing. They needed a partner with access to quality traveller data to help them promote the region as a whole and attract new visitors. They also wanted to be able to run multi-channel, always-on digital marketing campaigns to capture traveller demand.
Sojern was seen as the perfect partner for Great Rivers & Routes. Through multi-channel advertising across display, native, video, and CTV, Sojern's platform provides access to a wealth of traveller data and their team of experts has a deep understanding of the travel industry. Sojern was able to help Great Rivers & Routes develop a targeted digital marketing strategy that resulted in record-breaking tourism growth.
One of the key elements of the Sojern partnership was the use of always-on marketing. This means that Great Rivers & Routes was able to reach potential visitors with their marketing messages all year round, not just during the peak summer and autumn seasons. This was especially important for the region, as eagle watching is a major tourist draw during the winter months, with Nascar being a popular attraction in the spring.
Sojern's platform also allowed Great Rivers & Routes to target their marketing messages to specific audiences. For example, they were able to target people who were interested in outdoor recreation or who had recently visited other Midwest destinations. This helped to ensure that their marketing messages were seen by people who were most likely to be interested in visiting the region.
The results of the Sojern partnership have been impressive. In 2023, the region saw a 20% increase in tourism and the amount of money visitors spent in the region increased by 15%. Sojern's platform also helped to drive a significant increase in brand awareness for the region.
As a result of the success of the Sojern partnership, Great Rivers & Routes now spends 95% of their overall marketing budget on digital and nearly all of this budget is spent with Sojern.
Quote from Cory Jobe, President & CEO, Great Rivers & Routes Tourism Bureau
"We're a destination marketing organisation that doesn't have a media buyer, so it is really the ease of working with you [Sojern], figuring out solutions to our problems, continuing to grow our business, and finding ways to reach new travellers who want to be in our destination. You're always available when I need you to talk through problems and find solutions. We've had some really good numbers over the years through some really difficult times and you've always been there to support us."
The partnership between Great Rivers & Routes and Sojern has been a huge success. Sojern's platform has helped the region to reach new audiences, drive tourism growth, and increase brand awareness. As a result, Great Rivers & Routes is now one of the most popular tourism destinations in the Midwest.
This article is published in partnership with Sojern. The original article can be found here.
The Great Rivers & Routes region is a hidden gem in Midwestern USA, offering visitors a unique blend of history, culture and outdoor recreation. In recent years, the region has seen a surge in tourism, thanks in part to a successful partnership with Sojern, a leading travel marketing platform.
Prior to partnering with Sojern, Great Rivers & Routes was not investing heavily in digital marketing. They needed a partner with access to quality traveller data to help them promote the region as a whole and attract new visitors. They also wanted to be able to run multi-channel, always-on digital marketing campaigns to capture traveller demand.
Sojern was seen as the perfect partner for Great Rivers & Routes. Through multi-channel advertising across display, native, video, and CTV, Sojern's platform provides access to a wealth of traveller data and their team of experts has a deep understanding of the travel industry. Sojern was able to help Great Rivers & Routes develop a targeted digital marketing strategy that resulted in record-breaking tourism growth.
One of the key elements of the Sojern partnership was the use of always-on marketing. This means that Great Rivers & Routes was able to reach potential visitors with their marketing messages all year round, not just during the peak summer and autumn seasons. This was especially important for the region, as eagle watching is a major tourist draw during the winter months, with Nascar being a popular attraction in the spring.
Sojern's platform also allowed Great Rivers & Routes to target their marketing messages to specific audiences. For example, they were able to target people who were interested in outdoor recreation or who had recently visited other Midwest destinations. This helped to ensure that their marketing messages were seen by people who were most likely to be interested in visiting the region.
The results of the Sojern partnership have been impressive. In 2023, the region saw a 20% increase in tourism and the amount of money visitors spent in the region increased by 15%. Sojern's platform also helped to drive a significant increase in brand awareness for the region.
As a result of the success of the Sojern partnership, Great Rivers & Routes now spends 95% of their overall marketing budget on digital and nearly all of this budget is spent with Sojern.
Quote from Cory Jobe, President & CEO, Great Rivers & Routes Tourism Bureau
"We're a destination marketing organisation that doesn't have a media buyer, so it is really the ease of working with you [Sojern], figuring out solutions to our problems, continuing to grow our business, and finding ways to reach new travellers who want to be in our destination. You're always available when I need you to talk through problems and find solutions. We've had some really good numbers over the years through some really difficult times and you've always been there to support us."
The partnership between Great Rivers & Routes and Sojern has been a huge success. Sojern's platform has helped the region to reach new audiences, drive tourism growth, and increase brand awareness. As a result, Great Rivers & Routes is now one of the most popular tourism destinations in the Midwest.
This article is published in partnership with Sojern. The original article can be found here.
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