Visit Bergen is a destination marketing organization (DMO) tasked with promoting Bergen, Norway. They have a 25-year relationship with Simpleview, a company that offers a digital asset management system (DMS). Visit Bergen uses Simpleview DMS to manage its content and marketing efforts.
Visit Bergen, the DMO promoting Norway's second-largest city - a UNESCO World Heritage site hailed as "Norway's capital of the fjords" - has been leveraging the capabilities of Simpleview's Destination Management System (DMS) through a longstanding 25-year partnership. This collaborative relationship has enabled Visit Bergen to continuously develop its website while addressing evolving industry needs.
The enduring partnership between Visit Bergen and Simpleview, a leader in destination marketing solutions, exemplifies the power of collaboration and leveraging technological solutions to drive tourism promotion. Visit Bergen credits Simpleview's DMS with providing a robust and adaptable foundation for their destination marketing efforts. The system allows the DMO to efficiently manage a wealth of information, including visitor enquiries, business contacts and banner ads, with practical reporting to inform marketing campaigns. This centralised data management empowers Visit Bergen to deliver a seamless user interface.
As a long-term client, the DMO has played a pivotal role in providing constructive feedback to drive further refinements and developments of Simpleview's products and services. For example, Visit Bergen identified a weakness in its ability to respond quickly to event inquiries and efficiently connect conference organisers with suitable venues. This gap in service became the driving force behind the development of a venue planner tool on their website, with this seemingly small feature on the Visit Bergen website representing the multifaceted collaboration between the DMO and Simpleview.
Building Visit Bergen's venue planner tool was a data-intensive endeavour to input and organise vast volumes of information within Simpleview's DMS, including about venue capacity and size, location, venue type and room layout options. This complex technical task ensured the venue planner would leverage the full potential of the DMS's data. Thanks to the stability and versatility of Simpleview's DMS, seamlessly integrated with its Content Management System (CMS), Visit Bergen can efficiently manage and enhance its promotional activities without the need for external systems.
Despite its seemingly simple search box interface, the venue planner is a powerful tool. Backed by the rich data in the DMS, Visit Bergen can effectively showcase the city to event organisers, highlighting suitable venues and solidifying Bergen's position as a prime conference destination. While the robust data management system is crucial, the true value of the venue planner lies in how it effectively translates into a user-friendly experience that is intuitive and easy to navigate. Strategic signposting plays a critical role in guiding event planners to crucial information that enables them to compare venue options and make informed decisions, highlighting the distance of venues from the city centre and airport as well as venue capacity with different layouts. Such features should be considered best practices as they visually present all the information required by event planners, minimising speculative inquiries and enabling venues to focus on responding to qualified leads and tailoring their services to event specific needs.
The development of the venue planner tool exemplifies the benefits of DMOs building strong relationships with software providers. The success of Visit Bergen's venue planner tool hinged on the powerful combination of two key elements: Visit Bergen's in-depth knowledge of the city and its event hosting capabilities, coupled with Simpleview's technical expertise in data management and user interface design. This collaborative approach empowered Visit Bergen to create an innovative tool that maximises the impact of its MICE marketing efforts and enhances the city's reputation as an event-friendly destination.
Visit Bergen, the DMO promoting Norway's second-largest city - a UNESCO World Heritage site hailed as "Norway's capital of the fjords" - has been leveraging the capabilities of Simpleview's Destination Management System (DMS) through a longstanding 25-year partnership. This collaborative relationship has enabled Visit Bergen to continuously develop its website while addressing evolving industry needs.
The enduring partnership between Visit Bergen and Simpleview, a leader in destination marketing solutions, exemplifies the power of collaboration and leveraging technological solutions to drive tourism promotion. Visit Bergen credits Simpleview's DMS with providing a robust and adaptable foundation for their destination marketing efforts. The system allows the DMO to efficiently manage a wealth of information, including visitor enquiries, business contacts and banner ads, with practical reporting to inform marketing campaigns. This centralised data management empowers Visit Bergen to deliver a seamless user interface.
As a long-term client, the DMO has played a pivotal role in providing constructive feedback to drive further refinements and developments of Simpleview's products and services. For example, Visit Bergen identified a weakness in its ability to respond quickly to event inquiries and efficiently connect conference organisers with suitable venues. This gap in service became the driving force behind the development of a venue planner tool on their website, with this seemingly small feature on the Visit Bergen website representing the multifaceted collaboration between the DMO and Simpleview.
Building Visit Bergen's venue planner tool was a data-intensive endeavour to input and organise vast volumes of information within Simpleview's DMS, including about venue capacity and size, location, venue type and room layout options. This complex technical task ensured the venue planner would leverage the full potential of the DMS's data. Thanks to the stability and versatility of Simpleview's DMS, seamlessly integrated with its Content Management System (CMS), Visit Bergen can efficiently manage and enhance its promotional activities without the need for external systems.
Despite its seemingly simple search box interface, the venue planner is a powerful tool. Backed by the rich data in the DMS, Visit Bergen can effectively showcase the city to event organisers, highlighting suitable venues and solidifying Bergen's position as a prime conference destination. While the robust data management system is crucial, the true value of the venue planner lies in how it effectively translates into a user-friendly experience that is intuitive and easy to navigate. Strategic signposting plays a critical role in guiding event planners to crucial information that enables them to compare venue options and make informed decisions, highlighting the distance of venues from the city centre and airport as well as venue capacity with different layouts. Such features should be considered best practices as they visually present all the information required by event planners, minimising speculative inquiries and enabling venues to focus on responding to qualified leads and tailoring their services to event specific needs.
The development of the venue planner tool exemplifies the benefits of DMOs building strong relationships with software providers. The success of Visit Bergen's venue planner tool hinged on the powerful combination of two key elements: Visit Bergen's in-depth knowledge of the city and its event hosting capabilities, coupled with Simpleview's technical expertise in data management and user interface design. This collaborative approach empowered Visit Bergen to create an innovative tool that maximises the impact of its MICE marketing efforts and enhances the city's reputation as an event-friendly destination.
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