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Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.

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Modularfield creates urban trails and discovery experiences with popular music in urban spaces. Popular music is closely related to cities and urban culture. It also elated to the changes in culture from the past, turning into what we experience today and possible future evolvements. Modularfield employs an outside perspective. As Stefan and Markus mentioned, they try to observe the culture and create platforms for music, culture and heritage experiences. The music industry was shocked by the pandemic and the closure of the venues. Instead, at Modularfield, they tried to give artists a chance to perform and showcase talent in urban spaces outside previously defined performance venues. The experience is in German and English.

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Modularfield aims to support music discovery and production in real-life experiences. As Stefan mentioned, the idea behind Modularfield rose from a personal story and interest in walking around the city. As a result, they created the urban trail to showcase the history and heritage of the urban environments through music. The trail experience is a unique opportunity to discover the city in novelty. One idea behind the experience was to showcase aspects of the destination that visitors don't find themselves. For example, buildings are not just facades. There are many more aspects to them. Their history could simply not be revealed on the front. However, creating trail experiences as such could unlock richer experiences of places for travellers in urban environments.

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Modularfield is multidimensional. One aspect of it is to create exposure for artists. Presenters on the trail have musical backgrounds. The aim of the trail is to mediate experiences through the right people. Another notion is encouraging curiosity about the place one lives in or visits in a way to get to know the local environment. The idea behind Modularfield was to transfer the locals' understanding of the place to visitors and, by doing so, connect travellers to the destination on a deeper level. Modularfield has recently employed AR in its experiences to unlock additional features of music through immersive tech.

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To conclude, Stefan and Markus commented that Modularfield aims to expand and explore other solutions, particularly considering how technology could be integrated into their works and enhance experiences as a key driver.