The collaboration between Brand USA and Planny Drive marks a significant step forward in the evolution of travel planning. By combining Brand USA's deep understanding of the American travel landscape with Planny Drive's innovative technology, this partnership has created a platform that redefines the traveller's experience.

‍

Planny Drive's customisable content management system is designed with DMOs in mind. It offers a unique advantage by eliminating the need for manual content creation and avoiding the influence of sponsored ads. DMOs using Planny Drive have full control over their homepage content and can leverage AI-driven insights to enhance traveller engagement and streamline their operations.

‍

At the heart of Planny Drive lies a commitment to personalisation. By gathering and analysing user data, the platform tailors suggestions to individual preferences, ensuring that every itinerary is a unique reflection of the traveller's desires. This level of customisation is unprecedented in the travel planning industry.

‍

Here are some of the key features that make the planner unique compared to other platforms:

• ‍Multi-location Planning: Beyond simply listing multiple destinations, this planning tool allows users to create complex itineraries involving various cities, states or even national parks. For instance, a traveller could plan a trip that includes Niagara Falls, to see the famous waterfalls, then go to New York for a bit of city life and finally a relaxing beach vacation in Florida, all within a single itinerary.

• ‍Detailed Itinerary Creation: Users can review the suggested activities to fill their time during their trip and change activities to suit their preferences. This level of detail ensures that every hour of the trip is matched to the visitor's preferences, minimising stress and maximising enjoyment. For example, a tourist could schedule a morning visit to the Metropolitan Museum of Art, followed by a picnic in Central Park. It could be swapped for something indoors, if it starts raining.
• ‍Personalised Notes and Ideas: Travellers can jot down personal ideas on extra itinerary items, such as where to get dinner or meet friends. They can include all the necessary information in this and even add a link to ensure they have everything in one place. 
• ‍Suggested Trip Inspiration: The platform offers pre-planned itineraries for popular destinations, providing inspiration and a starting point.
• ‍Real-time Weather Updates: By providing up-to-date weather forecasts for each destination, the trip planner helps travellers pack appropriately and plan activities accordingly. 
• ‍Share with co-travellers: Planny Drive facilitates shared planning by allowing multiple users to contribute to a single itinerary. This is ideal for group trips or couples who want to collaborate on their travel plans. Travellers can share their current agenda, allowing their companions to change itinerary items and add notes, ensuring everyone's preferences are met.

‍

This combination of features coupled with Brand USA's destination knowledge has resulted in a platform that not only simplifies the planning process, but also enriches the overall travel experience. Planny Drive effectively engaged users, achieving an engagement rate eight times higher than traditional content platforms, with a notable increase of over 500% in pages per visit and 600% in average visit duration, resulting in an average session duration exceeding 9 minutes per traveller.

‍

Data analysis indicates that travellers often begin planning their trips 3-4 months prior to their trip. While activities like visiting zoos and museums are often spontaneous, events like concerts and sports require prior planning. By offering personalised itineraries, the partnership between Brand USA and Planny Drive is empowering travellers to discover the diverse landscape of the United States, boosting tourism and economic growth nationwide, while helping DMOs better understand the evolving preferences of travellers.