Puerto Rico is a beautiful island with a lot to offer visitors. However, in recent years, Puerto Rico has faced a decline in tourism. In order to help Puerto Rico attract more visitors, the Puerto Rico Tourism Company (PRTC) partnered with Skyscanner, a global travel search engine.
Puerto Rico is a beautiful island with a lot to offer visitors. From stunning beaches to lush rainforests, there's something for everyone on the island. However, in recent years, Puerto Rico has faced a decline in tourism. This is due to a number of factors, including the economic recession and the hurricanes that hit the island in 2017.
In order to help Puerto Rico attract more visitors, the Puerto Rico Tourism Company (PRTC) partnered with Skyscanner, a global travel search engine. The partnership began in 2018 and has been a success. In the first year of the partnership, Skyscanner drove over 1 million visits to the PRTC website and helped to generate over $100 million in tourism revenue.
One of the key benefits of the partnership has been Skyscanner's reach. Skyscanner has over 100 million monthly users in over 200 countries. This gives the PRTC the opportunity to reach a global audience with its marketing campaigns.
In addition to its reach, Skyscanner also offers a number of tools that can help the PRTC to improve its marketing campaigns. For example, Skyscanner can provide data on which countries are sending the most visitors to Puerto Rico. This information can be used to target marketing campaigns more effectively.
The partnership between Skyscanner and the PRTC has been a success. It has helped to increase tourism to Puerto Rico and has generated millions of dollars in revenue. The partnership is a model for how other destinations can use travel search engines to attract more visitors.
Here are some of the key takeaways from the case study:
If you are a destination looking to attract more visitors, consider partnering with a travel search engine. It could be a valuable investment for your tourism industry.
Puerto Rico is a beautiful island with a lot to offer visitors. From stunning beaches to lush rainforests, there's something for everyone on the island. However, in recent years, Puerto Rico has faced a decline in tourism. This is due to a number of factors, including the economic recession and the hurricanes that hit the island in 2017.
In order to help Puerto Rico attract more visitors, the Puerto Rico Tourism Company (PRTC) partnered with Skyscanner, a global travel search engine. The partnership began in 2018 and has been a success. In the first year of the partnership, Skyscanner drove over 1 million visits to the PRTC website and helped to generate over $100 million in tourism revenue.
One of the key benefits of the partnership has been Skyscanner's reach. Skyscanner has over 100 million monthly users in over 200 countries. This gives the PRTC the opportunity to reach a global audience with its marketing campaigns.
In addition to its reach, Skyscanner also offers a number of tools that can help the PRTC to improve its marketing campaigns. For example, Skyscanner can provide data on which countries are sending the most visitors to Puerto Rico. This information can be used to target marketing campaigns more effectively.
The partnership between Skyscanner and the PRTC has been a success. It has helped to increase tourism to Puerto Rico and has generated millions of dollars in revenue. The partnership is a model for how other destinations can use travel search engines to attract more visitors.
Here are some of the key takeaways from the case study:
If you are a destination looking to attract more visitors, consider partnering with a travel search engine. It could be a valuable investment for your tourism industry.
.webp)