Hi there, leaders of sustainability! 🌱

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We had our second collaborative session on what the SDGs expect from tourism yesterday and I thought I'd share a couple of afterthoughts for those who couldn't join us:

• Members are working on loads of projects in the name of sustainability 💪🏼
• Not all projects relate to the SDGs directly but are nevertheless meaningful! 🏆
• Destination attractiveness is increasingly linked to sustainability ✨
• Looking at the popular SDGs grid with the simplified titles and bright colours is one thing, looking into the original titles in the Agenda 2030 and the respective targets and indicators is a whole other. Perhaps the black-and-white version that is not as commonly seen can already be a new way of looking at the SDGs 👀

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What we didn't get around to is discussing the question 'who are you working with when it comes to sustainability?', which is fundamentally important in tourism co-design processes. Wide participation allows for variations of interpretation to emerge and may ultimately lead to the leveraging of yet unexplored potentials in tourism situations and communities.

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Can you imagine opening your sustainability-related projects to wider participation?