Discover Puerto Rico wanted to do more with Artificial Intelligence than simply chat with visitors already on their website.  Their goal was to harness the power of AI to engage with potential visitors in the brand’s authentic voice across hundreds of travel research and booking sites simultaneously. To do this, Discover Puerto Rico would leverage Clicktripz’ conversational marketing to engage directly with travel intenders through AI-powered brand ambassadors.

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Puerto Rico's objectives were:

• Ensure complete brand safety with 1-to-1 fidelity to information found on the Discover Puerto Rico website.
• Adopt the tone of a destination ambassador for Puerto Rico, and build guardrails for adherence to brand voice and other standards.
• Launch this first-of-its-kind conversational media unit across hundreds of travel websites, reaching an audience of tens of millions of monthly potential travelers.
• Drive high performance and return on investment, as quantified by Conversion Rate and Cost Per Acquisition.
• Capture and log queries posed to the AI brand ambassador for unparalleled insights into the marketplace and current destination sentiment.

Clicktripz, a leader in travel technology solutions since 2011, partnered with Discover Puerto Rico and their agency, R&R Partners to build the first AI-powered conversational media unit designed specifically for DMOs.

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The proprietary technology, nicknamed CHIME, is trained exclusively on brand-aligned content and fine-tuned to the destination’s voice to respond to travelers' questions with inspiring answers. CHIME, in combination with Clicktripz’ proprietary publisher network, empowered Discover Puerto Rico to speak in their own voice – at scale and in real-time – to their target audiences when and where they search for trip inspiration.

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What’s more, Clicktripz logs and categorizes these conversations to give greater insight into the topics and queries on the minds of curious potential travelers.

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Clicktripz directly integrates into over 200 travel publishers worldwide, ensuring extremely relevant destination-specific travel context, and enabling real-time two-way conversations with AI brand ambassadors.

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CHIME is priced on a cost-per-click structure, thereby guaranteeing highly qualified traffic. The CPC nature of the Clicktripz network produces unprecedented click-based conversion outcomes, as seen in the results below.

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Clicktripz’ CHIME campaign with Discover Puerto Rico delivered an astounding engagement rate of 10%,  and achieved an after-click conversion rate of 12.9%, compared to the 10.64% benchmark of the brand’s other travel display partners. That’s a 21.3% improvement.

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As a result, Clicktripz delivered a cost per acquisition that made them the most efficient travel endemic display partner on the plan. The CHIME placement was 8X more efficient than other comparable placements when measured on click-based CPAs.

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Leah Chandler, the CMO of Discover Puerto Rico said of the partnership, "We take pride in being early adopters of innovative advertising and testing first-to-market solutions. As an agile Destination Marketing Organization, we focus on prioritizing opportunities to enhance our marketing strategies and tactics through new technology. We're thrilled with the results Clicktripz has achieved with our CHIME Reach program.”