With a Master's degree in Environmental Science and GIS from Université Grenoble Alpes, Maša draws upon this expertise in the critical role she plays in advancing the sustainable transition of tourism in Slovenia as the project manager of the Green Scheme of Slovenian Tourism (GSST). Her focus on communication and coordination between national, regional and local levels is key to the successful implementation of the GSST as a nationally developed certification programme operating under the "SLOVENIA GREEN" umbrella brand that consolidates sustainability efforts, provides evaluation and improvement tools and promotes green initiatives within the Slovenian tourism sector.

‍

Maša's coordination of the leading destinations in Slovenia is crucial for maximising the impact of the GSST. Building on the sustainable destination certification, this framework is regularly expanded to include diverse categories encompassing the entire tourism sector - from accommodations, parks and beaches to travel agencies, attractions and restaurants - demonstrating the comprehensive and holistic approach to sustainable tourism development in Slovenia.

‍

By coordinating efforts across different levels of government and promoting sustainable practices, Maša contributes significantly to Slovenia's position as a leader in sustainable tourism, building on the recognition of Slovenia as the first Green Country in the World. The success of the GSST, evident in the numerous awards and recognitions received, underscores the effectiveness of this collaborative approach.