What are you doing on a day-to-day basis to champion inclusion in the industry?

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Melissa brings a wealth of knowledge and expertise to her role, driving strategic initiatives to enhance Edmonton's position as a vibrant and sustainable destination. She is a passionate advocate for Edmonton and is committed to promoting the city's unique culture, attractions, and experiences to a global audience. With her work in Edmonton, she has helped to produce a strategy that not only pushes for a more sustainable future but also champions inclusion by implementing initiatives that are accessible for all and fostering understanding and appreciation by promoting Edmonton's rich Indigenous and multicultural heritage.

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Can you tell us about a project you have worked on or led?

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With Melissa and the team, Edmonton is striving to become a global leader in regenerative tourism, aiming to create a positive impact on its communities, environment, and economy. This strategy emphasises inclusivity by focusing on:

1. Accessibility: Ensuring all visitors, regardless of their abilities, can enjoy Edmonton's diverse offerings. This includes improving the physical accessibility of attractions and implementing initiatives to cater to diverse cultural and linguistic needs.
2. Equity: Promoting equitable access to tourism opportunities and benefits for all residents, including Indigenous communities, newcomers, and marginalised groups. This involves supporting diverse businesses and ensuring tourism development benefits the entire community.
3. Cultural Understanding: Fostering intercultural understanding and appreciation by promoting Edmonton's rich Indigenous and multicultural heritage. This includes supporting cultural events and initiatives that celebrate diversity and encourage respectful engagement with different cultures.

By prioritising these aspects of inclusion, Edmonton's regenerative tourism strategy aims to create a welcoming and enriching experience for all visitors while fostering a more sustainable and equitable tourism industry.