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Free Content

Event

Exploring Digital Shifts in the Future of Destination Branding

Leading tourism minds gathered in London to reimagine destination marketing's digital future, sparking dynamic discussions on AI innovation, data strategy and authentic storytelling.

December 20, 2024
Event

X. Awards 2024: Shaping the Future of Travel

December 11, 2024
Digital

Google's Cookie Reversal - Implications for Destinations

December 3, 2024
Event

X. Awards 2024: Shaping the Future of Travel

December 11, 2024
Digital

Google's Cookie Reversal - Implications for Destinations

December 3, 2024

All Opinions and Articles

Dip into some of the latest pieces written by the knowledge team on current industry trends.
All
Digitalisation
Research & Policy
Sustainability
News from our Partners
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Event

Exploring Digital Shifts in the Future of Destination Branding

December 20, 2024
Event

X. Awards 2024: Shaping the Future of Travel

December 11, 2024
Digital

Google's Cookie Reversal - Implications for Destinations

December 3, 2024
Research and Policy

Charting the Future of Tourism: Insights from the Innovation Wall 2024

December 3, 2024
MICE

Miral Brand Pillars: Discovering the Pillars Upon Which Miral Proudly Stands

November 19, 2024
Event

Exploring the Future of Travel: Balancing Sustainability and Transformation with Destination Growth

November 7, 2024
MICE

Experiential Events: Where Entertainment Meets Environmental Stewardship

November 5, 2024
Marketing

When Political Winds Shift: How Destinations Navigate Change

November 4, 2024
Data

Data-Driven Strategies for Destination Management

November 1, 2024
Marketing

Autumn Tourism Campaigns: A Global Snapshot of Seasonal Storytelling

October 31, 2024
Destination Transformation

Tourism Corridors: Canada's Strategic Approach to Visitor Dispersal and Regional Development

October 31, 2024
Workstreams

Report from Inaugural MarTech Strategy Workstream

October 29, 2024
Sustainability

Recognising Sustainability Champions Transforming Tourism

October 25, 2024
MICE

Unlocking Value: How Yas Island Incentivises the MICE Market

October 22, 2024
Workstreams

Report from Inaugural Visitor Flow Workstream Meeting

October 18, 2024
MICE

Fostering Partnerships: Strategies for Successful Collaboration

October 8, 2024
Digital

Building a Digital Strategy: A Dutch Tourism Blueprint

September 26, 2024
MICE

Miral's Vision for Yas Island: Designing a True Bleisure Destination

September 24, 2024
Experiences

How Can DMOs Capitalise on Gastronomy Tourism?

September 20, 2024
Partnership

A Winning Partnership: How Cadbury and VisitBritain are Sweetening Domestic Tourism

September 19, 2024
MICE

Enhancing Skills and Purpose-Driven Events

September 11, 2024
MICE

Vision Behind Miral's Rebranding: Going Behind the Scenes at a Leading Experience Brand

September 10, 2024
MICE

Saudi Arabia's MICE Ambitions

September 5, 2024
Marketing

Fáilte Ireland's "Keep Discovering Ireland's Trails": A Strategic Approach to Boosting Outdoor Tourism

September 4, 2024
Marketing

Wizz Air's Subscription Model: A Game-Changer or a Marketing Gimmick?

September 2, 2024
MICE

How Events Drive Impactful Innovation

August 28, 2024
MICE

How Abu Dhabi is Building a Global MICE Hub

August 21, 2024
Marketing

The X (Twitter) Exodus: A Strategy Shift for DMOs?

August 15, 2024
MICE

Driving Sustainability Through Destination Leadership

August 15, 2024
Brand Ambassadors

Celebrating Young Leaders Shaping Tomorrow's Tourism

August 12, 2024
Branding

Wild Atlantic Way: A Regional Tourism Success

August 9, 2024
Technology

Paris 2024: A Golden Opportunity for Tourism, Sustainability and Technological Innovation

August 8, 2024
MICE

The Future of Event Planning

August 7, 2024
MICE

Leadership Strategies for the MICE Sector

July 31, 2024
AI

How DMOs Can Use Wit to Win in the Age of Generative AI

July 30, 2024
Destination Transformation

Abu Dhabi's Tourism Transformation: A Journey to Global Prominence

July 30, 2024
Technology

Immersive Exhibition: Be One With Culture

July 29, 2024
MICE

Talent and AI Build a Sustainable MICE Future

July 24, 2024
AI

Pythia: A New Era of Personalised Tourism

July 23, 2024
Marketing

Lessons from Tasmania's Bold Destination Branding

July 23, 2024
Visitor Engagement

Create Versatile Meeting Places

July 22, 2024
Sustainability

Becoming a "Bike Capital": Concrete Examples

July 18, 2024
MICE

Redefining Customer-Centric Events in a Digital World

July 16, 2024
Digital

Smart Tourism Destinations in 2023

July 15, 2024
Podcast

Fostering Innovation in Tourism: A Collaborative Approach

July 15, 2024
MICE

Building a Legacy from the FIFA World Cup

July 10, 2024
Metaverse

Web 3.0: Redefining Destination Marketing for the Next Generation

July 10, 2024
Sustainability

The Data-Driven Revolution: Reimagining Tourism for a Sustainable Future

July 10, 2024
Sustainability

CopenPay: A Sustainable Blueprint for the Future of Tourism

July 10, 2024
Business Models

Uber Sets Sail: The Trend Towards Walled Digital Ecosystems

July 4, 2024
MICE

Embracing Sustainable Transformation in the MICE Industry

July 3, 2024
Trends

Brits and Americans Embrace AI for Personalised Travel Experiences

July 2, 2024
Knowledge Exchange

DTTT Workstreams: Forging a Collaborative Path to Tourism Transformation

July 1, 2024
Podcast

Reflections on Driving Innovation Amongst Europe's SMEs

June 17, 2024
Marketing

How Translation Fuels Tourism Success

June 10, 2024
Innovation

Streamlining the Guest Experience in a Digital Age

June 3, 2024
Data

Unveiling Traveller Emotions for Personalised Trips

May 27, 2024
Digital

Embracing Automation Through Customised Technology

May 20, 2024
Sustainability

Improving Energy Efficiency With Data Insights

May 13, 2024
Sustainability

Building a Stronger Business Through Sustainable Design

May 7, 2024
Innovation

Optimising Guest Engagement Through Digital Innovation

April 29, 2024
AI

How AI Chatbots Boost Guest Engagement

April 24, 2024
Business Models

Streamlining Hiring Processes to Build a More Committed Workforce

April 15, 2024
Recovery

Leveraging Technology for Stronger Customer Relationships

April 8, 2024
Technology

Unlocking Immersive Experiences with Augmented Reality

April 1, 2024
Sustainability

The Power of Transparency in Sustainable Tourism

March 25, 2024
AI

How AI Voicebots Are Turning Consumer Interest into Hotel Bookings

March 18, 2024
Data

Shaping Tourism Strategy with Data-Driven Insights

March 11, 2024
Brand Ambassadors

Celebrating Female Leaders in Tourism: Diverse Paths, Shared Passion

March 8, 2024
Podcast

Tourbit: Empowering European Tourism SMEs Through Digital Transformation

March 4, 2024
Event

Unveiling Diverse Paths to Success: Digital Transformation Stories at the Tourbit Final Conference

February 28, 2024
Marketing

20 Years of Likes: Facebook's Enduring Impact on Tourism

February 20, 2024
Marketing

Transforming Tourism: An Outlook on Destination Marketing

January 9, 2024
Marketing

Leading Destinations Gather in London to Discuss the Future of Tourism Marketing

November 28, 2023
Marketing

State of Destination Marketing 2024 Report Reveals Marketing Landscape

November 20, 2023
MICE

Abu Dhabi's Innovation Blueprint for a Thriving MICE Future

September 26, 2023
MICE

Furthering the Competitiveness of the MICE Sector

September 19, 2023
MICE

Where Might Technology Disruption Come From Next?

September 12, 2023
MICE

How Do Business Events Impact the Wider Destination?

September 5, 2023
MICE

Rebuilding a Stronger and More Sustainable Exhibitions Sector

August 29, 2023
MICE

How COVID Transformed the MICE Sector

August 22, 2023
MICE

How Bleisure Is Changing the Way We Travel for Business

August 15, 2023
MICE

Building Resilient MICE Destinations

August 8, 2023
Technology

Apple Announces the Era of Spatial Computing - What Does this Mean for Destinations?

August 8, 2023
MICE

Abu Dhabi's Transformation into a Leading MICE Destination

August 1, 2023
Digital

The Future of Tourism is Digital: How Businesses Can Prepare

June 27, 2023
Sustainability

Our Pledges to Support Green and Digital Transitions in Tourism

June 9, 2023
Podcast

Driving Place-Based Innovation Podcast

June 1, 2023
Sustainability

Our Role as Sustainability Leaders

May 25, 2023
Podcast

Futures, Sustainability and Regeneration

May 23, 2023
Technology

The Future of Visitor Experiences

May 18, 2023
Podcast

Looking to 2050: Where is Tourism Headed

May 16, 2023
Sustainability

Understanding Circular Business

May 11, 2023
Podcast

Futures & Foresight Basics: Do we have Agency?

May 9, 2023
Design Thinking

Using Design to Drive Innovation

April 27, 2023
Destination Transformation

Celebrating Diversity in Tourism

April 20, 2023
Innovation

Championing Local Supply Chains

April 13, 2023
Technology

Can Technology Shape Better Places?

April 6, 2023
Destination Transformation

Succeeding with Local Collaboration

March 30, 2023
Destination Transformation

Where Can Data Take Us?

March 23, 2023
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Digital

Google's Cookie Reversal - Implications for Destinations

December 3, 2024
Event

Exploring the Future of Travel: Balancing Sustainability and Transformation with Destination Growth

November 7, 2024
Data

Data-Driven Strategies for Destination Management

November 1, 2024
Digital

Building a Digital Strategy: A Dutch Tourism Blueprint

September 26, 2024
Marketing

Fáilte Ireland's "Keep Discovering Ireland's Trails": A Strategic Approach to Boosting Outdoor Tourism

September 4, 2024
Branding

Wild Atlantic Way: A Regional Tourism Success

August 9, 2024
MICE

The Future of Event Planning

August 7, 2024
MICE

Leadership Strategies for the MICE Sector

July 31, 2024
Destination Transformation

Abu Dhabi's Tourism Transformation: A Journey to Global Prominence

July 30, 2024
AI

Pythia: A New Era of Personalised Tourism

July 23, 2024
MICE

Redefining Customer-Centric Events in a Digital World

July 16, 2024
Podcast

Fostering Innovation in Tourism: A Collaborative Approach

July 15, 2024
Metaverse

Web 3.0: Redefining Destination Marketing for the Next Generation

July 10, 2024
Sustainability

Building a Stronger Business Through Sustainable Design

May 7, 2024
MICE

Rebuilding a Stronger and More Sustainable Exhibitions Sector

August 29, 2023
Sustainability

Our Pledges to Support Green and Digital Transitions in Tourism

June 9, 2023
Design Thinking

Using Design to Drive Innovation

April 27, 2023
Innovation

Championing Local Supply Chains

April 13, 2023
Technology

Can Technology Shape Better Places?

April 6, 2023
Destination Transformation

Succeeding with Local Collaboration

March 30, 2023
Innovation

Business Innovation Through Technology

March 16, 2023
Design Thinking

What challenges will you be visioneering?

February 20, 2023
Branding

Using AI Image Recognition to Understand Destination Perception

February 7, 2023
Digital

The Future of the Digital User Journey

January 17, 2023
Data

Data-Driven Destinations: Processes & Development

December 13, 2022
Trends

8 Considerations for Tourism's Future

November 30, 2022
Event

Are Tourism Brands Embedding Today's Trends?

November 28, 2022
Digital

Digitalisation as a Catalytic Driving Force for Growth among SMEs

November 15, 2022
Trends

Trends Driving Digital Transformation in Tourism

November 4, 2022
Event

How Can We Ensure the Wellbeing of the Tourism Workforce and Retain Talent?

October 27, 2022
Digital

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022
Event

Will Impact and Purpose Define Abu Dhabi’s Meetings and Events Sector Recovery?

September 26, 2022
Destination Transformation

Smålands Turism: Embracing disruption to lead the way towards a digital future

September 22, 2022
Technology

Leveraging Technology for Sustainable Tourism Development

July 26, 2022
Digital

Travel chaos and the critical role of DMOs 

July 21, 2022
Innovation

Digitalisation Barriers & Policy Intervention

July 4, 2022
Trends

Trends That Help Us Understand 2022

July 4, 2022
Digital

The Era of Transformative Technologies

June 22, 2022
Sustainability

Linking Sustainability with Design

June 22, 2022
Business

DCT Abu Dhabi and Sojern Achieve 1.74X ROI & 700+ Room Night Bookings on a Co-Op Campaign

June 20, 2022
Event

Day 4 - Its a Wrap

June 9, 2022
Event

See What We've Been up to on Day 4 of XDW so Far

June 9, 2022
Event

Day 3- It's a Wrap!

June 8, 2022
Event

Day 3 of XDW!

June 8, 2022
Digital

Public Policy & Development – Digitalisation Barriers & Policy Intervention

April 29, 2022
Event

X Design Week 2022 - All you need to know!

April 26, 2022
Event

Discover the XDW Urban Jungle

April 26, 2022
Digital

How are Creativity and Innovation Revolutionising Human Experiences in Physical Space?

March 2, 2022
Targets & Objectives

Dolomiti Paganella: A Revision of Their Digital Strategy

November 22, 2021
Digital

Digitalisation in Light of Creating the Metaverse

November 16, 2021
Digital

DMO Journeys: Dolomiti Paganella

October 12, 2021
Sustainability

Framing Digitalisation and Sustainability

October 5, 2021
Marketing

Content Marketing

September 15, 2021
Digital

Maintaining Engagement on Social and Exploring Emerging Channels

August 17, 2021
Trends

June Trends Chat 2021

June 18, 2021
Content Creation

Engagement: Triggering a Reaction Through Web Design

May 24, 2021
Sustainability

Sustainability Best Practices

March 26, 2021
Marketing

10 Destinations on the Leading Edge

March 22, 2021
Trends

February Trends Chat 2021

March 8, 2021
Digital

Digitalisation in times of COVID

March 4, 2021
Knowledge Exchange

Digitalisation - Destination Strategies

March 2, 2021
Digital

Innovating with Digital to Succeed with Remote Learning

February 1, 2021
Event

X. Engage Recap

December 7, 2020
Event

Key Takeaways from the Best Branded and Content Talks of 2019

November 18, 2020
Digital

Influencer Marketing in 2020

November 14, 2020
Digital

The Role of Digital on the Customer Journey

November 13, 2020
Destination Transformation

Delivering an Industry Development Programme

October 28, 2020
Knowledge Exchange

Consumer Campaign for Industry Activation Case Study

October 19, 2020
Social Media

Role of Facebook for Tourism

March 15, 2014
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Trends

Brits and Americans Embrace AI for Personalised Travel Experiences

July 2, 2024
Design Thinking

Using Design to Drive Innovation

April 27, 2023
Technology

Can Technology Shape Better Places?

April 6, 2023
Destination Transformation

Succeeding with Local Collaboration

March 30, 2023
Destination Transformation

Where Can Data Take Us?

March 23, 2023
Digital

The Future of the Digital User Journey

January 17, 2023
Data

Data-Driven Destinations: Processes & Development

December 13, 2022
Digital

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022
Innovation

Digitalisation Barriers & Policy Intervention

July 4, 2022
Trends

Trends That Help Us Understand 2022

July 4, 2022
Digital

Public Policy & Development – Digitalisation Barriers & Policy Intervention

April 29, 2022
Research and Policy

How to Communicate Sustainable Actions to its Customers

March 23, 2022
Research and Policy

Strengthening Knowledge Share for City Destinations

April 28, 2021
Event

X. Imagine Recap

December 17, 2020
Event

X. Rebuild Recap

December 9, 2020
Social Media

The 12 Social Media Personality Types

April 18, 2013
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MICE

Miral Brand Pillars: Discovering the Pillars Upon Which Miral Proudly Stands

November 19, 2024
Event

Exploring the Future of Travel: Balancing Sustainability and Transformation with Destination Growth

November 7, 2024
Destination Transformation

Tourism Corridors: Canada's Strategic Approach to Visitor Dispersal and Regional Development

October 31, 2024
Sustainability

Recognising Sustainability Champions Transforming Tourism

October 25, 2024
Experiences

How Can DMOs Capitalise on Gastronomy Tourism?

September 20, 2024
MICE

Enhancing Skills and Purpose-Driven Events

September 11, 2024
MICE

How Events Drive Impactful Innovation

August 28, 2024
MICE

Driving Sustainability Through Destination Leadership

August 15, 2024
Technology

Paris 2024: A Golden Opportunity for Tourism, Sustainability and Technological Innovation

August 8, 2024
MICE

Leadership Strategies for the MICE Sector

July 31, 2024
MICE

Talent and AI Build a Sustainable MICE Future

July 24, 2024
Podcast

Fostering Innovation in Tourism: A Collaborative Approach

July 15, 2024
MICE

Building a Legacy from the FIFA World Cup

July 10, 2024
Sustainability

The Data-Driven Revolution: Reimagining Tourism for a Sustainable Future

July 10, 2024
Sustainability

CopenPay: A Sustainable Blueprint for the Future of Tourism

July 10, 2024
Sustainability

Building a Stronger Business Through Sustainable Design

May 7, 2024
MICE

Abu Dhabi's Innovation Blueprint for a Thriving MICE Future

September 26, 2023
MICE

Furthering the Competitiveness of the MICE Sector

September 19, 2023
MICE

Where Might Technology Disruption Come From Next?

September 12, 2023
MICE

Rebuilding a Stronger and More Sustainable Exhibitions Sector

August 29, 2023
Sustainability

Our Pledges to Support Green and Digital Transitions in Tourism

June 9, 2023
Design Thinking

Using Design to Drive Innovation

April 27, 2023
Innovation

Championing Local Supply Chains

April 13, 2023
Technology

Can Technology Shape Better Places?

April 6, 2023
Destination Transformation

Succeeding with Local Collaboration

March 30, 2023
Sustainability

Electric cars and the tourism industry

February 14, 2023
Trends

8 Considerations for Tourism's Future

November 30, 2022
Event

What is the Place for Sustainability in Tourism Transformation?

November 11, 2022
Sustainability

How Can We Achieve an All-Inclusive, Green and Sustainable Tourism Industry?

November 2, 2022
Design Thinking

Driving Local Businesses toward a common Sustainability Vision

September 5, 2022
Technology

Leveraging Technology for Sustainable Tourism Development

July 26, 2022
Trends

Trends That Help Us Understand 2022

July 4, 2022
Digital

The Era of Transformative Technologies

June 22, 2022
Sustainability

Linking Sustainability with Design

June 22, 2022
Event

See What We've Been up to on Day 4 of XDW so Far

June 9, 2022
Sustainability

Perspectives on measuring the impact of tourism

April 26, 2022
Research and Policy

How to Communicate Sustainable Actions to its Customers

March 23, 2022
Sustainability

Bonding with the planet: How eco-tourism can help raise awareness and save the planet?

March 10, 2022
Event

Trends. Transition. Purpose.

March 2, 2022
Sustainability

Leave Nothing But Footprints

February 24, 2022
Event

X.Festival: Imagining the DMO in 2050

December 6, 2021
Sustainability

Îles de la Madeleine: Tourism Day & Sustainable Strategy

November 22, 2021
Sustainability

The Global Goals

November 9, 2021
Sustainability

DMO Journeys: Îles de la Madeleine

October 18, 2021
Sustainability

Framing Digitalisation and Sustainability

October 5, 2021
Sustainability

How to Implement a Sustainable Tourism Strategy in a Destination?

September 30, 2021
Sustainability

Sustainability

September 20, 2021
Knowledge Exchange

ivie - Enhancing the Independent Traveller Experience

July 8, 2021
Trends

May Trends Chat 2021

May 20, 2021
Knowledge Exchange

📋 Pledge Strategies Trend Canvas

May 12, 2021
Trends

April Trends Chat 2021

April 30, 2021
Sustainability

Sustainability Best Practices

March 26, 2021
Marketing

10 Destinations on the Leading Edge

March 22, 2021
Event

X. Imagine Recap

December 17, 2020
Event

X. Purpose Recap

December 1, 2020
Event

X. Disrupt Recap

November 30, 2020
COVID-19

Accelerating Travel Innovation after Coronavirus: From Tragedy to Hope

November 27, 2020
Knowledge Exchange

Sustainability Trends Canvas

November 18, 2020
Sustainability

Think Sustainably with Helsinki Marketing

September 11, 2019
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News from our Partners

Unlock the Top Tourism Trends for 2025 

December 19, 2024
News from our Partners

Rebuilding Tourism After Disaster

December 18, 2024
News from our Partners

Hilton Annual Trends Report Predicts 2025 to Be the ‘Year of the Travel Maximizer’

November 4, 2024
News from our Partners

Horizons: 2024-2025 Spending, Planning and Destination Insights

October 30, 2024
News from our Partners

How to Create a "100% AI" Video Ad

September 12, 2024
News from our Partners

Immerse Yourself in America with a Personalised Plan

August 29, 2024
News from our Partners

Sognefjord Unveiled: A Digital Journey Through Norway's Fjord Country

August 21, 2024
News from our Partners

Enhancing Destination Marketing Through Data-Driven Impact Measurement

August 16, 2024
News from our Partners

Visit Bergen Enhances Event Planning with Simpleview DMS

July 19, 2024
News from our Partners

AI Chatbots Are the Future: Why CHIME is a Must-Have Tool for DMOs

June 27, 2024
News from our Partners

Slovenia - Sports Destination: A Game-Changer for the Nation's Sporting Tourism Industry

May 29, 2024
News from our Partners

Summer Travel Boom: MENA Leads the Way with Early Booking Surge

May 22, 2024
News from our Partners

How Generative AI Will Transform Destination Marketing

April 19, 2024
News from our Partners

Skyscanner Unveils Key Travel Trends Shaping Regional Tourism in 2024

March 19, 2024
News from our Partners

Driving Growth in Eugene, Cascades & Coast Through Data-Driven Always-On Campaigns

March 13, 2024
News from our Partners

ClickTripz Joins the DTTT, Empowering DMOs in a Shifting Landscape

February 9, 2024
News from our Partners

Sojern: Soaring Brand Awareness and Booking Intent with Western Australia

February 6, 2024
News from our Partners

Sojern Transforms Visit Leeds Marketing Strategy

February 2, 2024
News from our Partners

Unlocking Traveller Trends: How Skyscanner Empowers DMOs in 2023

February 1, 2024
News from our Partners

Skyscanner Opens California to UK Travellers

December 20, 2023
News from our Partners

Skyscanner's Horizon Report Offers Insights into the Future of Travel

November 6, 2023
News from our Partners

Skyscanner Launches New B2B Site to Help DMOs Reach a Global Audience

August 3, 2023
News from our Partners

Sojern Drives Tourism Growth for Great Rivers & Routes

July 26, 2023
News from our Partners

Making Waves: Helping Puerto Rico Attract More Visitors to its Shores

July 6, 2023
News from our Partners

What Trends Drive Startups in 2023?

June 21, 2023
News from our Partners

Startups in Solution Mode

June 16, 2023
News from our Partners

Puerto Rico and Skyscanner Partner to Attract More Visitors

May 23, 2023
News from our Partners

Polish Tourism Organisation Uses Omni-Channel Strategy to Influence Travel Bookings

May 5, 2022
News from our Partners

Tourism Development: An Inclusive Approach With its Community

March 2, 2022
News from our Partners

Skyscanner Horizons Report

October 12, 2021
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