Opinion | Digital Tourism Think Tank

Featured Opinions

Event

Rewriting the Tourism Playbook: Strategic Insights from XDW 2025

X. Design Week 2025 brought together tourism professionals working in digital, creative and strategy from across the sector to explore the technological forces reshaping destination marketing and management.

Featured Opinions

Rewriting the Tourism Playbook: Strategic Insights from XDW 2025

2025 Future Destination Trends: Achieving Campaign Equilibrium

The Experience Boom: Driving Destination-Led Bookable Experiences

2025 Future Destination Trends: Achieving Campaign Equilibrium

The Experience Boom: Driving Destination-Led Bookable Experiences

All Opinions and Articles

How AI Chatbots Boost Guest Engagement

Streamlining Hiring Processes to Build a More Committed Workforce

Leveraging Technology for Stronger Customer Relationships

Unlocking Immersive Experiences with Augmented Reality

The Power of Transparency in Sustainable Tourism

How AI Voicebots Are Turning Consumer Interest into Hotel Bookings

Shaping Tourism Strategy with Data-Driven Insights

Celebrating Female Leaders in Tourism: Diverse Paths, Shared Passion

Tourbit: Empowering European Tourism SMEs Through Digital Transformation

Unveiling Diverse Paths to Success: Digital Transformation Stories at the Tourbit Final Conference

20 Years of Likes: Facebook's Enduring Impact on Tourism

Transforming Tourism: An Outlook on Destination Marketing

Leading Destinations Gather in London to Discuss the Future of Tourism Marketing

State of Destination Marketing 2024 Report Reveals Marketing Landscape

Abu Dhabi's Innovation Blueprint for a Thriving MICE Future

Furthering the Competitiveness of the MICE Sector

Where Might Technology Disruption Come From Next?

How Do Business Events Impact the Wider Destination?

Rebuilding a Stronger and More Sustainable Exhibitions Sector

How COVID Transformed the MICE Sector

How Bleisure Is Changing the Way We Travel for Business

Apple Announces the Era of Spatial Computing - What Does this Mean for Destinations?

Building Resilient MICE Destinations

Abu Dhabi's Transformation into a Leading MICE Destination

Designing Seamless User Experiences

The Future of Tourism is Digital: How Businesses Can Prepare

Our Pledges to Support Green and Digital Transitions in Tourism

Driving Place-Based Innovation Podcast

Our Role as Sustainability Leaders

Futures, Sustainability and Regeneration

The Future of Visitor Experiences

Looking to 2050: Where is Tourism Headed

Understanding Circular Business

Futures & Foresight Basics: Do we have Agency?

Using Design to Drive Innovation

Celebrating Diversity in Tourism

Championing Local Supply Chains

Can Technology Shape Better Places?

Succeeding with Local Collaboration

Where Can Data Take Us?

Business Innovation Through Technology

International Women's Day 2023

How Real-Time Data and Livestreaming helps with Targeting and Marketing

What challenges will you be visioneering?

X Design Week: Shaping Tourism Innovation

Electric cars and the tourism industry

Touristic potential of esports

Dolomiti Paganella Design Thinking Workshop Series

Using AI Image Recognition to Understand Destination Perception

Plan for Vacation Day 2023

10 Essential Steps to Maximising Membership in 2023

The Future of the Digital User Journey

Data-Driven Destinations: Investing in Data Capabilities

Data-Driven Destinations: Selecting the Right Data & Content

Data-Driven Destinations: Processes & Development

8 Considerations for Tourism's Future

Are Tourism Brands Embedding Today's Trends?

How are Key Players Pivoting their Strategies to Navigate Through Times of Disruption?

Are We Investing Enough in Digital?

Digitalisation as a Catalytic Driving Force for Growth among SMEs

What is the Place for Sustainability in Tourism Transformation?

Trends Driving Digital Transformation in Tourism

How Can We Achieve an All-Inclusive, Green and Sustainable Tourism Industry?

How Can We Ensure the Wellbeing of the Tourism Workforce and Retain Talent?

Overcoming barriers to digitalisation and policy intervention with UNITAR

Visit Kent: Preparing local businesses for the industry challenges

Will Impact and Purpose Define Abu Dhabi’s Meetings and Events Sector Recovery?

Exploring the transformation in tourism with X. Festival 2022: The Leaders Summit

Smålands Turism: Embracing disruption to lead the way towards a digital future

Wonderful Copenhagen: Staying competitive in a dynamic environemnt

Driving Local Businesses toward a common Sustainability Vision

Leveraging Technology for Sustainable Tourism Development

Travel chaos and the critical role of DMOs