Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.

Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.

Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.

Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.

Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.

Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.

Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.

The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.

Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.

Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.

On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.

Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.

Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.

In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.

Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.

Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.

Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.

In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.

Nadia Aniff, Head of Marketing at Cape Town Tourism, joined us at X. Design Week, introducing the 'Find Your Freedom' campaign.

Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.

Covid-19 is creating a make or break moment for destination marketing.

During this session, Anna and Gwynne, guided us through how we can reset traveler expectations through content marketing.

In this keynote, Katrine Mosfjeld, from Visit Norway, guided us through how we can translate our sustainable strategy into digital.

In this keynote, together with Julia Jakoubek, from the Vienna Tourist Board, we explored the role of destination apps by looking at the ivie app.

In this panel, together with Lottie and Prisca, we looked into Contiki's TikTok Challenge which was launched in partnership with NYC Tourist Board.

In this session, Eva Stewart, from YouGov, and Stephanie Boyle, from Skyscanner, provided us with an overview of emerging traveller behaviour.

During his talk, Daði, from Business Iceland, presented two of their campaigns to us to show us how they maintain their digital competitiveness.

During his keynote, Laurie, guided us through how local ambassadors and influencers can help us tell our brand story.

In this short keynote, Ashish Arya, from Pinterest, guided us through how brands can inspire the return to travel.

We were joined by Tiago Relvão, from GTS Altitude, to explore how destinations can make use of data to be much more competitively positioned.

Claire Cadogan, from Fáilte Ireland, joined us for a keynote on how they have accelerated domestic tourism in Ireland.

Miguel Angel Pérez, from Visit Valencia, presented how a branding and communication story can be successfully developed and transmitted.

Jonathon presented Visit Gay Osaka, Japan’s first DMO-led LGBTQ marketing and tourism initiative.

Gideon Maasland, Studio Director at MVRDV brought an 'outside of the industry' perspective to X. Festival by discussing architecture and planning.

In this session, we were joined by a panel of speakers discussing the urbanana project including Laura, Tobias, Ines, Sabine, Max and Nora.

Runa Sabre, Director of Development at Wonderful Copenhagen, joined us at X. Festival to discuss ‘The art of innovation'.

José Luis Cordoba, Managing Director of Andalucia Lab, joined us during the theme of The Future of Urban Tourism.

In this session, Filipa Maria Cardoso presented to us a keynote on how to develop a collaborative approach to content creation.

Want to relive the excitement of Future of Urban Tourism? You can rewatch days 7 and 8.

For this keynote, we were joined by Yael Froman Ideses, from Tel Aviv Global and Tourism, to learn about investing in personalised urban experiences.

‍During this panel, organised in collaboration with ECM, we were joined by 3 panellists across Europe.

In this panel, which was a collaboration with ECM, we discussed whether locals are the solution to everything.

In this session, together with Julie Benisty, from Bordeaux Tourism, we discovered digital tools to support a sustainable strategy.

Tiffany responded that the world has seen a huge loss as a result of the covid-19, which includes job losses.

Want to relive the excitement of Sustainability & Stewardship? You can rewatch days 5 and 6.

Peter joined X. Festival to talk to us about sustainable events, which he describes as being better for the planet and for your business.

In this panel, led by Scott, we discussed the development of authentic experiences with Arica, Heather and Serena.

In this session, Eric Schütz, from GIZ, and Jost Neumann, from TUI Care Foundation, presented market-based solutions to create impact.

JoAnna joined X. Festival to provide a keynote on the tourism trifecta, composed of sustainability, storytelling and social impact.

Helena presented the Swisstainable initiative, which encourages visitors to experience Switzerland more responsively.

Julia introduced us to the objectives of WTTC as an organisation who is leading the tourism industry towards a more innovative and sustainable future.

In this keynote, we explored TUI's commitment to driving the industry toward a more sustainable future with Melvin Mak.

Carla helped us explore sustainable destination management and how it can be used as a catalyst for development.

Birthe led a workshop on how DMOs will look like in the year 2050, a session developed around the United Nations Sustainable Development Goals.

Jorge helped us understand a little bit more about biodiversity, its importance, how we can think about it and where it correlates with tourism.

This panel focused on the Eco-Lighthouse Foundation Certification used for enterpirses seeking to document their environmental efforts.

Tasha discussed Contiki's 2025 sustainability strategy and their plans to be carbon neutral from 1st January 2022.

Iva Kutle Škrlec, Global Director of Destination Marketing at Google, delivered a keynote on ‘Exploring Global Trends with Google’.

Hannah Babineau and Stefan Marchioro presented their collaborative project that leverages data for establishing data-driven strategies.

Scott joined us at X. Festival to talk about strategies behind destination development and creating authentic experiences in Oregon.

Tarek delivered a profound talk about employing environmental and meteorological data to support sustainable tourism strategies.

Michael was interviewed by Nick during X. Festival where he talked us through his successful journey of leading the destination as the pandemic began.

Want to relive the excitement of Digitalisation & Competitiveness? You can rewatch days 3 and 4.

Maksim delivered an inspiring talk on peer-to-peer travel distribution networks, a notable move towards decentralising the travel Market.

Mathieu Daubon, Laurent Botti and Pierre Bouton joined us at X. Festival 2021 to discuss the PilOT project.

Paul Mockler presented the audience with a comprehensive report on the ‘Digital that Delivers’ strategy.

Cici, Alexandra and Marco joined us at X. Festival to discuss leveraging data on an urban scale for attracting investment.

Ellen and Guido joined X. Festival 2021 to discuss a recently launched data hub for tourism in the Netherlands.

Paviljon EXPANO was constructed in Milan in 2015 with the vision of complete reconstruction.

Pete Comeau, The Managing Director at PhocusWright, during his talk ‘Shifts in Digital Behaviour’, discussed the travel market post-pandemic.

Want to relive the excitement of Emerging Trends? You can rewatch days 1 and 2.

Christian Møller-Holst, CEO and founder of Goodwings, joined us at X. Festival to deliver the final keynote for ‘Emerging Trends’.

Future Lab was launched to develop a balanced vision for tourism development in the Trentino region that considers both visitors and residents.

Lethabo-Thabo joined X Festival to discuss the ‘Trending in Travel’ report published in November 2021 by WTTC and Thetrip.com group.

Cees Bosselaar opened the second day of the X Festival offering his views on emerging trends and best practices as we rebuild confidence in travel.

Following Rebecca Makenzie's talk on culinary tourism, she led an amazing panel with Beth Potter and Kevin Eshkawkagon.

Neha Arora, founder of Planet Abled, delivered a talk on accessibility during the 'Emerging Trends' of X. Festival.

David Meany, Director Partner Marketing of The Travel Corporation, presented their strategy for developing Diversity, Equity and Inclusion (DEI).

Nagore delivered an interactive session on the topic of destination development and management. The has pandemic significantly affected tourism.

Ryan Hartman opened X. Festival with an unconventional talk about travel and tourism.

Rebecca Mackenzie, President & CEO of Culinary Tourism Alliance, brought a vision of bridging the gap between the food & drink and travel industries.

In the previous article, we talked about how destinations can transform their experience offerings through digitisations.

Museums and galleries are no longer just a collection of artefacts.

Immersive technologies are an extensive range that lie within the Reality-Virtuality spectrum.

Europeans will be among the first to travel internationally within regional 'bubbles', as destinations slowly reopen to international travel.

Accelerate Your Recovery: 6 Digital Ad Trends to Know.

The key focus of this case study is how DMOs can partner with a robust strategy for success.

The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.

This report published by Skyscanner contains valuable insights to enter a new phase after a year like no other.

The case study discusses the DMO journey of Dolomiti Paganella with the application of the St. Gallen Model for Destination Management.

Data, it's often described as 'the new gold' and in the last few years, we've seen a race from destinations to really get their house in order.

The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.

We live and work in a whole new world, thus, Digital Innovation needs to be considered in a completely different way.

With clear data and partner insights collected with a campaign, Jordan targets its key markets and reposition the destination.

Want to relive the excitement of Leaders of Digital? You can rewatch days 9 and 10.

Greenland Adventure is the product of the collaborative effort of Quark Expeditions and Visit South Greenland.

The number one question that arrives at Google is what the trends are and what is happening.

Ashish gives us an insight into how Pinterest trends have been affected by the pandemic.

The world's travel and tourism industry reached near-complete shutdown this year.

Laurie gives us an inspirational, breathtaking look at Newfoundland and Labrador through this short retrospective film.