UNWTO has identified the priorities for the sector in 2024: investments, education, youth empowerment, and sustainability.

Leaders today must continually re-envision how their teams work, AI presents an opportunity to focus on the work that matters.

Meeting professionals know that finding the right destination partner is often the first step in executing a successful event.

AI has gained significant attention in recent years and especially in 2023, but AI is not new.

The concepts of value and loyalty have always been linked, to some degree, in American consumers’ minds.

The transition pathway for tourism was developed through an 8-month-long co-creation process in 2021, published in February 2022.

The report looks at the operational and economic ATM performance in both systems since the outbreak of the pandemic in 2020.

In an era defined by rapid technological evolution, airlines are positioning themselves for a digital breakthrough.

This report assesses US hotel brand performance between 2013 and 2022 and the impact of brand families on performance.

After years of waiting to see when corporate travel would be “back to normal,” it’s now clear that there is no going “back”.

With exponential growth and widespread adoption of this tech, generative AI is quickly filtering into many different sectors.

Travel and tourism is a cornerstone of global economic vitality, driving significant GDP growth and employment opportunities.

Amid the shift toward digital experiences in travel, brands have had to adapt their strategies around customer data and loyalty.

With increasing investment in tourism infrastructure, Middle Eastern countries are leading the future of innovation in tourism.

This is the 17th edition of the Global Peace Index (GPI), ranking states and territories according to their peacefulness level.

This study examines tourism as an export-earning sector in Asia and the Pacific.

The Travel & Tourism sector is highly inclusive and diverse, helping to strengthen the social fabric and enrich communities.

Tourism has become a key player in international commerce, outpacing global economic growth.

As digitization in the hospitality industry is fundamental, this year's global study has a focus on digital hotel operations.

In an era marked by unprecedented challenges, we're confronting an ecosystemic crisis transcending mere climate concerns.

Atout France has initiated a reflection aimed at identifying the factors of transformation of tourism and its environment.

Edmonton paves the way for a thriving, regenerative visitor economy by 2050 with its groundbreaking strategy.

Tourism has been part of Jersey’s economy and hospitality is also a part of what makes the Island an attractive place to live.

Crucial to advancing sustainability is to leverage innovation which offers vast opportunities to mitigate impacts.

The main objective is to understand how people coming to a destination impact the local economy, population and the environment.

The purpose of this report is to emphasise water scarcity and resilience as two significant global challenge.

Generational preferences and life stage are often key considerations when designing incentive, reward, and recognition.

After a tumultuous period of disruption, the travel industry is recovering steadily. 95.7% of their pre-pandemic level were hit.

As tempting as it may be, a constant increase in tourist traffic shouldn’t be your primary goal.

A study examined how major events like the 2022 FIFA World Cup, influence destination perceptions and post-event travel plans.

Despite the constant stream of new technological advancements, only a few possess the potential to truly transform our lives.

Some of 2024’s most exciting travel trends are starting to take shape and Expedia Group’s Unpack ’24 report delves into them all.

Global economic growth projections are up, but 2024 looks less promising due to monetary policy and china underperforming.

Destination marketing is always evolving. Just when you think you’ve discovered the right strategy, it’s time to rethink.

Understanding the latest trends and consumer behaviours in the tourism sector is key to developing effective management.

Few industries have witnessed more rapid change over the last three years than the world of business events and meetings.

Change is unending and so is the evolution of Canada’s tourism sector.

From now until 2050, New Zealand will be cementing it’s position as one of the premier visitor destinations globally.

In 2023, the industry continued its resettling following the impact of the COVID-19 pandemic.

The 2024 Forecast is based on a survey of more than 500 meetings and events professionals from around the world.

Extreme weather events have almost become the new normal around the world, emphasising the urgency of the global climate crisis.

Generative AI is everywhere. It has democratised data. Three out of four CEOs say their competitive advantage rests on it.

Before you get started it is important to have the right systems in place in your region to deliver real outcomes.

The National Sustainability Framework outlines a a shared understanding of sustainability in relation to the visitor economy.

Tourism is one of the main branches of the economy of Val de Bagnes. There is a range of offers in the area meeting diverse needs.

The Sustainable Tourism Toolkit is a partnership between the Australian Government and all State and Territory governments.

What do consumers expect from brands in 2024? How can you meet their demands?

This starter kit provides a set of initial steps that destinations can take to shift towards a stewardship approach.

This toolkit outlines areas of action for applying ISO Standard 21902 in nature-based tourism.

The GCC countries have approved a tourism visa system which aims to boost tourism and economic diversification across the region.

This vision guides tourism development in Oman and acts as a key reference for planning activities in the next two decades.

Rebalancing of travel to international destinations should continue over the coming year, including greater diversity in choices.

Dubai's Metaverse Assembly brought together over 600 experts, 30 speakers and 40 tech companies for a two-day event in 2022.

Your team/staff are the frontline in delivering the customer experience. Getting their say is crucial to delivering your promise.

This strategy establishes a vision and mission for the growth of the tourism sector in Northern Ireland over the next decade.

This is an industry of dynamic change, that is always evolving and adapting to the latest innovation, fashion, or cultural shift.

The travel and tourism industry is facing a growing pressure to address environmental and social challenges.

EIU's survey conducted from August to September 2023 shows a 7.4% average price increase in major cities over the past year.

The Union of International Associations conducted its 11th survey on meeting challenges for international organisations in 2023.

The travel experiences market is expected to surpass $375 billion in 2024, highlighting its crucial role in the industry's rebound

Being a sustainable company is challenging. Being a sustainable start-up that's growing like hell?

The scientific consensus is clear: we cannot collectively address climate change without protecting and restoring nature.

In the dynamic landscape of the events industry, careers are being sculpted by compelling trends and new trajectories.

Business travel is evolving at a rapid pace. The changes are being driven by a multitude of factors.

User experience (UX) design can be a complicated and overwhelming field for newcomers, as it encompasses a wide range of topics.

2023 marks the halfway point to the journey to 2030, there is still much work to do to achieve the Sustainable Development Goals.

Tourism should be a leader in climate change action in destinations around the world.

Accessible tourism can help businesses in many ways by tapping into under-served and growing markets.

We are living in the age of sustainability and the pandemic has increased the desire for authenticity and considerate consumption.

This report underscores tourism's role in promoting economic, environmental and social progress across Africa.

Uncover the latest travel industry and traveller behaviour trends that we’re seeing on a global and regional level.

Websites are the cornerstone upon which modern businesses create and grow their online presence and connect with their audience.

Holiday shoppers' tight budgets challenge marketers and content creators amidst economic uncertainty.

This survey looks at the future of the workforce in the industry, both in terms of retention and recruitment.

European growth in 2024 will be dampened by ongoing inflation and interest rates, with an improvement expected in the second half.

The holiday season is a crucial time in the calendar year for travel operators and travel loyalty programs.

This report explores the latest hospitality technology trends and their growing importance in operating a successful venue.

Undoubtedly, Covid-19 has significantly challenged the entire travel and hospitality industry.

Queenstown Lakes’ roadmap to regenerative tourism by 2030 is an exciting journey that brings opportunities to the region.

The private sector plays an important role in furthering LGBTQ+ tourism and benefits from it.

This report explores critical aspects of LGBTQ+ rights and tourism in Europe.

The State of Destination Marketing 2024 study has gathered insights into the strategic decision-making of destination marketers.

The statistical office of the European Union shows that 27% of the EU population over 16 years might have some form of disability.

Faroe Islands have developed into a unique and inspiring destination boasting world-class experiences, accommodation and cuisine.

The airline industry is approaching a watershed moment in its evolution. The question is are airlines ready to embrace whats next?

This report monitors short-term plans for domestic and intra-European travel in the 17th wave of a market research project.

When the Port of Seattle introduced its Century Agenda in 2012, creating a clear vision for the organisation to be positive.

The report gives an overview of the state of tourism education in high schools and the barriers to its incorporation as a subject.

In the previous River Cruise Outlook Report, we had said that while 2022 was a year of recovery, 2023 would be a year of growth.

Skyscanner’s 2024 Travel Trends report reveals more than ever, cultural exploration will be a priority for travellers in 2024.

As artificial intelligence continues to revolutionise, marketing and the professionals who practice it stand to gain immensely.

Take a look through the biggest travel trends and industry highlights from 2022 to 2023.

This handbook explores three key elements to help build resilience for destination development.

A toolkit that emphasises the value of climate-friendly mobility for enhancing Austrian tourism.

The report sheds light on partnering with incentives suppliers, destination positioning strategies and creating lasting impact.

The new president, Alberto Fernández, has to work quickly to tackle the problems of economic crisis and distressed sovereign debt.

This report analyses the challenges faced by villages and how they can benefit from tourism.

The report discusses the evolving landscape of meetings and events.

An online survey was designed to assess the pros and cons of AI technologies among SMEs in the European hospitality industry.

Tourism sustains many of our regional and island economies. It is also central to the identity of the region and its communities.