Luca starts by explaining that if travellers are changing their behaviour, as a hotel, business or DMO, you need to change your strategy yourself.

Dominique reveals that during the pandemic, there has been a 2.5x increase in engagement through social media platforms.

Jason introduces us to his inspiration of Walt Disney, and how he worked with a singular goal in mind – creating the happiest place on Earth.

Visit California has spent fifteen years doing the same thing - maintaining the brand, being stewards of the brand.

Markus gives us a snapshot of Switzerland's tourism industry, with approximately every 6th guest being influenced by a wide array of social campaigns.

Turespaña has one of the oldest dedicated DMO websites in the industry, first published in 2000.

In 2020, there were 2 winners of the European Capitals of Smart Tourism.

This is a detailed debate about the future of City DMOs, confronting head-on some of the biggest challenges faced by cities today.

Wendy discusses the pandemic's effects on mass tourism in the context of being a driving force in digitalisation.

Atlanta City is a destination, which prides itself in its many facilities: home of the busiest airport and a diverse and varied culture.

Isabel interviews Damcho with many curious questions about the state of Bhutan during the COVID-19 global crisis.

Kim takes you through this Touch Video Academy workshop on how to tell authentic stories with high quality, at a low cost.

3 million people a week are moving to large cities, projected to grow to be 70% of the population by 2050, the planet is quickly becoming more urban.

Currently, Jason and his team at the DMO work under a marketing strategy focusing on nature, culture and food.

Hundreds of thousands of micro, small and medium-sized enterprises woven together creating incredible, lasting experiences, is what makes tourism.

This roundtable is dedicated to the re-imagination of a sector arguably worst impacted by the global pandemic.

Ben Shacham shared the different phases of travel in the pandemic and specifically what the team at Culture Trip.

The Montreux Jazz Festival ran for 54 consecutive years since its conception in 1967.

Olivier starts by talking about the governments' expectations to use 'tools' to manage, activate and restrict travel as the virus changes and evolves.

Lynette Pang opens by explaining that Singapore is all about passion made possible, the brand's strapline.

Starting with a positive note, how has the industry been responding to the huge challenges faced at this current moment in time?

Lotta hands us over to Helén Gostaffson, one of 4 consultants from the business counselling team.

Olivier shares a photo of Wuhan Water Park Festival in 2019 and 2020, a striking similarity of a crowded water park with no sense of a 'new normal'.

Adam opens by explaining that right at this moment in time, we are seeing the light at the end of the tunnel.

How can the travel industry take the global crisis as an opportunity to accelerate innovation?

Gloria kicks off her talk by setting the scene with the story of Dahlia May Flowers, a poignant reminder of the need to be resilient.

Maria talks us through Google's initiatives to support the tourism sector.

Ambrose's father founded ASI Reisen in 1963 with a clear mission statement: to open people's heart and mind to nature.

Helsinki Marketing has focused on their internal advisory work, with a key theme for this year being 'self-leadership'.

Throughout the pandemic, there has still been space for progress and innovation.

Firstly, to understand the role of GSTC Standards it is important to understand the four pillars upon which these standards are based.

Natalia introduces the talk by sharing that if we work together on 5 priorities, we can successfully change tourism into a more sustainable sector.

He is renowned in the industry for having helped Portugal's National Tourism Organisation to apply innovation and adopt a data-driven approach.

Rachel opens up by explaining that in the year up to the pandemic, Visit Philadelphia had just celebrated the tenth consecutive year of growth.

Benoit gives you a glimpse at the amazing experience this unique setting creates to foster innovation and help support sustainable tourism at thecamp.

Crowdfunding is understood as sponsorship or donation-based crowdfunding; there are many available such as GoFundMe.

Matthijs introduces us to Withlocals with a concept – an anecdote giving context to how the organisation came to be.

Stockholm-based Lola Akinmade Åkerström is an award-winning author, speaker and photographer.

In this interview with Anne Biging, she talks about establishing criteria about what the 'Healing Hotels of the World' concept should embody.

These three unique partners came together to think about how they could create a seamless experience driven by big data, AI and innovation.

Joshua starts by setting the scene. Right now, we are facing a catastrophic collapse in demand.

Hege starts by explaining that what started as an extra has now become the primary driver of sustainable development.

Akemi opens up by explaining that her business is founded upon the need to respond in real-time with technology solutions to crisis management needs.

How do you describe a place when you have no fixed address?

Saniya introduces us to Pilota, an organisation built on the concept of maintaining safety and confidence in air travel in the midst of the pandemic.

The travel industry accounts for one in 10 jobs globally, making it one of the world’s most influential economies.

The Hague's Bloggers House has a unique approach to hosting bloggers: facilitating the best possible stay, & working with them to deliver content.

Bogotá Tourism is a great example of a successful collaboration between various tourism players working towards a bigger project of changing the city.

The case study discusses how San Diego's marketing activities have grown & evolved significantly over the last 10 years.

The case study discusses the digital transformation journey of Geneva Tourism as a key driver for the future growth of the organisation.

Geneva Tourism strategy has a strong data-driven foundation utilising visitor insights & content engagement to optimise key objectives & performance.

The case study discusses ProColombia's award-winning campaign ‘Colombia, Siente el Ritmo' & how music tourism can be a catalyst for destinations.

In 2018, Ticino Turismo embarked on a great innovation journey that led them to a complete rebranding after 36 years.

E-Learning can educate and give people awareness of Tourism trends, issues, and industry technology in a relaxed and fun environment.

Space Nation has set out to make galactic space travel an attainable and accessible experience for everyone.

Singapore’s marketing strategy aims at inspiring consumers before and after their arrival at the destination.

Helsinki Marketing has given itself as a destination a new purpose, adding value to the citywide development, helping Helsinki to thrive and innovate.

The case study explores how Puerto Rico managed a crisis and rebuilt the brand, giving visitors a reason to return.

Val di Sole developed a sustainable mobility project that involved all the stakeholders of the destination to solve the challenge of overtourism.

The case study discusses a campaign by LAAX, a ski resort in Switzerland that redefined the visitor experience in nature through technology.

'Design Thinking', a creative and highly collaborative process used to visualise ideas, identify challenges, craft solutions & ultimately drive growth

The St. Gallen Model for Destination Management (SGDM) brings a fresh perspective with no boundaries for destinations.

The team at the UNWTO innovation program talk us through some of their startup businesses with their respective founders.

Grigory Kharitidis introduces his talk by sharing how the pandemic impacted him and his team at Visit Tampere.

In this session, we are looking forward to 2021, with a sense of optimism that governments and industry will come together.

Elke starts her talk by describing what it means to be a marketer. She's had a lot of success and a lot of recognition.

This session is all about purposeful marketing, asking the question "can destination stewardship become a key driving force behind the brand?".

Vicky Smith's own personal experience of visiting a resort in Kenya turned out to be a real eye-opener, what she describes as 'the penny drop moment'.

What is Tomorrow's Air and why is it important for the travel industry?

Edmund noticed a common theme from everyone during the pandemic, the reframing of it as an opportunity.

Jeremy starts by explaining that what we are experiencing now is a once-in-a-lifetime opportunity to build back better.

Kyoto is a destination that Shuhei has had a particular vision for over the past 3 years. He wants to grow the DMO to become a great asset to Japan.

Norbert opens by explaining about the disruption and impact of COVID-19 and explains that they have made the shift from a DMO to a DMMO.

Glenn talks about the Thompson Okanagan Region which comprises 90 communities and attracts 5 million visitors per year, employing 35,000 people.

We will connect with millennials, who will tell us about their travel plans and aspirations for 2020.

Inspirock will share proprietary data from our consumer homepage where over 25 million travelers plan trips to over 80,000 destinations.

Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.

How Visit Slovenia used itinerary creation and an engaging, personalised experience to encourage Slovenians to travel domestically this summer.

Learn how to attract more visitors by leveraging, improving and exploring new horizons for you destination.

In this episode you will learn how to combine different data sets to optimise your strategy and maximise marketing campaigns potential.

Millennials are taking over the travel scene, as it has been recognised they make travelling a priority more than their previous generations.

Discover how to estimate the total potential of your destination and learn how the demand to your destination relates to the actual air traffic.

Digital transformation can help organizations reduce their environmental impact—and deliver better business results.

Do you really know your customers' preferences?

How Visit Colorado Springs has their trip planner, and the data that comes from it.

Upcycling is a key part of sustainability. Find out how IKEA is working with denim recycling company MUD Jeans to repurpose denim into sofa covers.

Do you really know your customers' preferences?

In this episode we will discuss how to turn big data into actionable insights and make them a key for informed and timely decisions.‍

Surviving the pandemic by pivoting its business model, rapidly switching from offering in-person food tours to selling personalized gift boxes.

Today's scenario and tomorrow's outlook.

The design-led brand Locke represents one of the worlds leading and fast-growing companies in developing 'Hybrid Hotels' or 'Aparthotels'.

Case Study: Sofar Sounds launched online listening rooms to continue providing the same immersive experience and support the local artists.

The pandemic sparked in many the desire to innovate & test new ideas: businesses took this occasion to reinvent the way they operate & engage customer

The co-living hospitality brand Outsite has been the first to launch a model where guests can become members and live in different co-living spaces.

Hipcamp represents a best practice of a purpose-driven business that is able to scale up operations and revenue by adopting a sustainable model.

Chuffed Gifts is an example of how tourism businesses can untapped the potential of the domestic market by applying innovation, and entrepreneurship.

Case Study: TypeO - The pandemic exposed a need for change and innovation nobody thought they'd need.

The Singaporean micro-brewery 'Good Luck Beerhouse' is a business within the hospitality sector that was able to pivot and adapt to the 'new normal'.

Case Study: A great example of a purpose-driven initiative is Spend With Us, an online marketplace supporting rural businesses across Australia.

Case Study: Inspirato - Revolutionalising travel with subscription-based luxury vacations.