Find out how leading brands are adopting emerging tech and how they’re preparing for the next era of digital transformation.

This report predicts where people will travel in 2025 and visitor behaviour trends.

This report explores what an equitable tourism model entails and how it can be implemented.

The report highlights the interest in sustainable travel and guides the industry on the next steps to drive this transition.

This report explores the evolving role of travel media amongst affluent travellers for luxury and lifestyle hotel marketing.

This report outlines ten trends driving the algorithmic era and practical considerations to deliver impact.

A tourism strategy for Copenhagen focused on sustainability, enriching encounters and socioeconomic value creation.

This report outlines how marketers perceive Generative AI and its expected influence in reshaping online behaviour.

This report assesses the usage and satisfaction with the Global Distribution Systems (GDS) among travel sellers.

This vision aims to support the Dutch hospitality sector with their digital transformation.

This toolkit presents a checklist for preparing, responding and recovering from crises and building resilience.

This report assesses the state of the experience industry and presents opportunities for capitalising on this growing interest.

This report explains how to capitalise on the latest trends and provide travellers with unforegettable experiences.

The report analysis perceptions of AI-powered travel planning tools and the opportunities for curating personalised experiences.

Consumers are increasingly active on social media, engaging with brands across various platforms despite growing complexity.

This framework aims to transform the North East England visitor economy into a catalyst for environmental and social regeneration.

This report categorises different types of crises and how to respond to them.

This toolkit explains how to measure the carbon emissions of events.

The report analyses Airbnb's impact on UK housing and economy, and explains the main causes of housing problems.

This strategy outlines how the Finnish tourism industry plans to reach and measure sustainable goals.

Event Planning and Venue Sourcing trends are changing rapidly so looks at the best options

This handy checklist enables the creation of an AI implementation action plan for social media management.

This guide enables event planners to create impactful meetings that prioritise sustainability and social responsibility.

This report outlines how tourism businesses are using generative AI to improve traveller experiences.

An exploration of how AI generated insight can lead to the new frontier of marketing.

This report examines the different approaches to regulating AI globally and key considerations for policymakers.

This report explores the growth and benefits of affiliate marketing in the tourism industry.

This toolkit advises organisations on how to make events more accessible and inclusive for people with disabilities.

This report enables Total Rewards programme designers to enhance the return on investment by improving employee motivation.

This report explores what customers value to identify opportunities for turning momentary interactions into lasting relationships.

This report explores the shifting concept of luxury in an evolving era of meetings and events.

This report quantifies the costs of unplanned downtime for Global 2000 companies, examining causes and mitigation strategies.

This blueprint shows Mediterranean DMOs/Regional Authorities the process of creating tourism-specific Climate Action Plans.

This report outlines the benefits of utilising New Distribution Capability (NDC) for booking flights.

The Cayman Islands roadmap for protecting the environment, celebrating cultural heritage and supporting a vibrant tourism economy.

This report calls for a greater consideration of climate justice by the tourism industry.

This report compiles key insights and offers tangible takeaways from industry leaders on AI in travel.

This report provides insights on the end-traveller’s experience with New Distribution Capability (NDC).

This report examines how travel apps can help tourism thrive in the digital era.

This whitepaper looks at how companies have been using generative AI to date.

This whitepaper outlines how companies of all sizes can take a stand on DEI, and be consistent, and courageous about it.

This toolkit aims to simplify the process for CEOs and managers to leverage generative AI.

Tech architecture is crucial for business success. Gen AI can boost ROI, but scaling requires a robust architecture.

This report explains the changing world of destination marketing to inform smart strategies that engage travellers.

This report delves into the essence of networking, guiding planners on how to foster genuine connections.

This report reveals global expansion challenges - particularly the complexities of international payments.

This edition analyses the latest tourism performance and policy trends across OECD countries and partner economies.

Generative AI can boost procurement efficiency and strategy. It helps with sourcing, negotiation, automation and future planning.

This report analyses global trends using data to identify key drivers of spending and Asia Pacific destination growth.

This report contributes to outlining innovation policies that are useful for encouraging climate adaptation and resilient tourism.

This report analyses European airport network connectivity, recovery challenges, structural shifts and decarbonisation impacts.

This report examines PR trends, the influence of AI and multichannel distribution strategies.

This report analyses the CSRD-readiness and stock performance of Nasdaq OMX Nordic 120 companies.

The York Tourism Strategy is a commitment to celebrating historical legacy while embracing the opportunities of the future.

This manifesto summarises the results of the EU Dialogue: driving positive change in the Meetings Industry conference.

This Roadmap outlines how to harness cutting-edge technologies to revolutionise the tourism industry.

In the first quarter of 2024, tourism arrivals grew 20% compared to 2023.

This report analyses the shifting social media landscape in the second half of 2024.

The report outlines the implications of AI and automation on the marketing landscape.

The study identifies an effective structure to govern Hawai‘i tourism.

This report shares challenges for Tourism in Latin America and proposes solutions to ensure sustainable and inclusive growth.

This report explores the evolving desires of travellers and the role fintech plays in enhancing visitor interactions.

This playbook will guide Destination Ontario's marketing strategies to support increasing visitation and tourism expenditures.

This report explores tourism trends, OTA rates and GDS flights in September and October.

This report shows the findings of a survey of 3,750 business travellers in 24 global markets.

This report outlines strategies to boost LGBTQ+ inclusivity in Caribbean travel.

The circular economy offers to the tourism ecosystems the opportunity to enhance the sustainable development impacts of tourism.

The transition towards a sustainable and regenerative model is essential for the Mediterranean tourism sector.

Innovation concerns not only technology but also capacities, cooperation and business models for sustainable development.

This report examines the increasing use of AI-powered translation in multilingual events.

AI revolutionises experience design (personalisation, efficiency). Ethical concerns and designer roles require attention.

This report outlines the findings of a global survey examining public perceptions and understanding of AI.

MarketingOost looks back on a year full of highlights in 2023.

This whitepaper examines the current trends, opportunities and challenges in hospitality tech investments.

The report outlines the challenges and opportunities of businesses integrating data and AI into their strategies.

In this report, you’ll find out where business travel sustainability efforts are building momentum

This report explores evolving travel trends and the state of the industry in 2024 and beyond.

Most consumers follow influencers who align with their personal values and seem authentic.

Consumers underestimate the impact influencer marketing has on their buying decisions.

Influencers are looking for brand partners who pay up & prioritize their creative input

The definition of who constitutes an influencer and where they activate will expand.

This report analyses the challenges and dynamics of buyers, as well as their perspectives on the US.

This report outlines the different ways technology is used in the corporate travel industry.

The plan focuses on creating a mix of homes and businesses, improving access to the waterfront and boosting cultural attractions.

This report presents the concepts, models and solutions that define Smart Destinations and how they generate stakeholder value.

The Deloitte EMEA Fast 500 programme is an objective industry ranking that identifies the fastest-growing technology companies.

Loyalty programs are critical to hotels’ customer retention and engagement strategies.

The Economist forecasts 2.5% global real GDP growth in 2024, meaning growth will be unchanged rather than slowing from 2023.

Discover how hotel and short-term rental rates are changing in anticipation of the Tour de France.

This report offers the latest insights and trends, helping you make informed decisions on event technology.

This report examines the role of destination appeal, value to participants and the influence of experiences of trip design.

This report assesses 80 national tourism policies to explore the intricate relationship between tourism and biodiversity.

This report provides insights on building stronger media relationships based on a survey of over 3,000 journalists.

This report proposes a framework for classifying the capabilities and behaviour of Artificial General Intelligence (AGI) models.

The TTDI 2024 reflects the ongoing and future challenges affecting the enabling conditions for tourism growth.

International tourism reached 97% of pre-pandemic levels in the first quarter of 2024.

A World of Opportunity outlines how tourism will be a force for good and how we will generate positive net outcomes for Canada.

This survey of global senior hospitality leaders identifies where they are focusing their technology investments in 2024.

The report helps hospitality executives develop a rewards strategy that drives engagement, loyalty and customer satisfaction.

1st Skift India Summit held in Delhi (March 2024) focused on India's booming travel market & how brands can capture its potential.