Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.

Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.

Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.

Nadia Aniff, Head of Marketing at Cape Town Tourism, joined us at X. Design Week, introducing the 'Find Your Freedom' campaign.

In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.

Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.

Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.

Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.

Covid-19 is creating a make or break moment for destination marketing.

Miguel Angel Pérez, from Visit Valencia, presented how a branding and communication story can be successfully developed and transmitted.

Claire Cadogan, from Fáilte Ireland, joined us for a keynote on how they have accelerated domestic tourism in Ireland.

We were joined by Tiago Relvão, from GTS Altitude, to explore how destinations can make use of data to be much more competitively positioned.

In this short keynote, Ashish Arya, from Pinterest, guided us through how brands can inspire the return to travel.

During his keynote, Laurie, guided us through how local ambassadors and influencers can help us tell our brand story.

During his talk, Daði, from Business Iceland, presented two of their campaigns to us to show us how they maintain their digital competitiveness.

In this session, Eva Stewart, from YouGov, and Stephanie Boyle, from Skyscanner, provided us with an overview of emerging traveller behaviour.

In this panel, together with Lottie and Prisca, we looked into Contiki's TikTok Challenge which was launched in partnership with NYC Tourist Board.

In this keynote, together with Julia Jakoubek, from the Vienna Tourist Board, we explored the role of destination apps by looking at the ivie app.

In this keynote, Katrine Mosfjeld, from Visit Norway, guided us through how we can translate our sustainable strategy into digital.

During this session, Anna and Gwynne, guided us through how we can reset traveler expectations through content marketing.

Tiffany responded that the world has seen a huge loss as a result of the covid-19, which includes job losses.

In this session, together with Julie Benisty, from Bordeaux Tourism, we discovered digital tools to support a sustainable strategy.

In this panel, which was a collaboration with ECM, we discussed whether locals are the solution to everything.

‍During this panel, organised in collaboration with ECM, we were joined by 3 panellists across Europe.

For this keynote, we were joined by Yael Froman Ideses, from Tel Aviv Global and Tourism, to learn about investing in personalised urban experiences.

Want to relive the excitement of Future of Urban Tourism? You can rewatch days 7 and 8.

In this session, Filipa Maria Cardoso presented to us a keynote on how to develop a collaborative approach to content creation.

José Luis Cordoba, Managing Director of Andalucia Lab, joined us during the theme of The Future of Urban Tourism.

Runa Sabre, Director of Development at Wonderful Copenhagen, joined us at X. Festival to discuss ‘The art of innovation'.

In this session, we were joined by a panel of speakers discussing the urbanana project including Laura, Tobias, Ines, Sabine, Max and Nora.

Gideon Maasland, Studio Director at MVRDV brought an 'outside of the industry' perspective to X. Festival by discussing architecture and planning.

Jonathon presented Visit Gay Osaka, Japan’s first DMO-led LGBTQ marketing and tourism initiative.

Want to relive the excitement of Sustainability & Stewardship? You can rewatch days 5 and 6.

Tasha discussed Contiki's 2025 sustainability strategy and their plans to be carbon neutral from 1st January 2022.

This panel focused on the Eco-Lighthouse Foundation Certification used for enterpirses seeking to document their environmental efforts.

Jorge helped us understand a little bit more about biodiversity, its importance, how we can think about it and where it correlates with tourism.

Birthe led a workshop on how DMOs will look like in the year 2050, a session developed around the United Nations Sustainable Development Goals.

Carla helped us explore sustainable destination management and how it can be used as a catalyst for development.

In this keynote, we explored TUI's commitment to driving the industry toward a more sustainable future with Melvin Mak.

Julia introduced us to the objectives of WTTC as an organisation who is leading the tourism industry towards a more innovative and sustainable future.

Helena presented the Swisstainable initiative, which encourages visitors to experience Switzerland more responsively.

JoAnna joined X. Festival to provide a keynote on the tourism trifecta, composed of sustainability, storytelling and social impact.

In this session, Eric Schütz, from GIZ, and Jost Neumann, from TUI Care Foundation, presented market-based solutions to create impact.

In this panel, led by Scott, we discussed the development of authentic experiences with Arica, Heather and Serena.

Peter joined X. Festival to talk to us about sustainable events, which he describes as being better for the planet and for your business.

Want to relive the excitement of Digitalisation & Competitiveness? You can rewatch days 3 and 4.

Michael was interviewed by Nick during X. Festival where he talked us through his successful journey of leading the destination as the pandemic began.

Tarek delivered a profound talk about employing environmental and meteorological data to support sustainable tourism strategies.

Scott joined us at X. Festival to talk about strategies behind destination development and creating authentic experiences in Oregon.

Hannah Babineau and Stefan Marchioro presented their collaborative project that leverages data for establishing data-driven strategies.

Iva Kutle Škrlec, Global Director of Destination Marketing at Google, delivered a keynote on ‘Exploring Global Trends with Google’.

Pete Comeau, The Managing Director at PhocusWright, during his talk ‘Shifts in Digital Behaviour’, discussed the travel market post-pandemic.

Paviljon EXPANO was constructed in Milan in 2015 with the vision of complete reconstruction.

Ellen and Guido joined X. Festival 2021 to discuss a recently launched data hub for tourism in the Netherlands.

Cici, Alexandra and Marco joined us at X. Festival to discuss leveraging data on an urban scale for attracting investment.

Paul Mockler presented the audience with a comprehensive report on the ‘Digital that Delivers’ strategy.

Mathieu Daubon, Laurent Botti and Pierre Bouton joined us at X. Festival 2021 to discuss the PilOT project.

Maksim delivered an inspiring talk on peer-to-peer travel distribution networks, a notable move towards decentralising the travel Market.

Cees Bosselaar opened the second day of the X Festival offering his views on emerging trends and best practices as we rebuild confidence in travel.

Lethabo-Thabo joined X Festival to discuss the ‘Trending in Travel’ report published in November 2021 by WTTC and Thetrip.com group.

Future Lab was launched to develop a balanced vision for tourism development in the Trentino region that considers both visitors and residents.

Christian Møller-Holst, CEO and founder of Goodwings, joined us at X. Festival to deliver the final keynote for ‘Emerging Trends’.

Want to relive the excitement of Emerging Trends? You can rewatch days 1 and 2.

Rebecca Mackenzie, President & CEO of Culinary Tourism Alliance, brought a vision of bridging the gap between the food & drink and travel industries.

Ryan Hartman opened X. Festival with an unconventional talk about travel and tourism.

Nagore delivered an interactive session on the topic of destination development and management. The has pandemic significantly affected tourism.

David Meany, Director Partner Marketing of The Travel Corporation, presented their strategy for developing Diversity, Equity and Inclusion (DEI).

Neha Arora, founder of Planet Abled, delivered a talk on accessibility during the 'Emerging Trends' of X. Festival.

Following Rebecca Makenzie's talk on culinary tourism, she led an amazing panel with Beth Potter and Kevin Eshkawkagon.

Immersive technologies are an extensive range that lie within the Reality-Virtuality spectrum.

Museums and galleries are no longer just a collection of artefacts.

In the previous article, we talked about how destinations can transform their experience offerings through digitisations.

Europeans will be among the first to travel internationally within regional 'bubbles', as destinations slowly reopen to international travel.

Accelerate Your Recovery: 6 Digital Ad Trends to Know.

The key focus of this case study is how DMOs can partner with a robust strategy for success.

The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.

This report published by Skyscanner contains valuable insights to enter a new phase after a year like no other.

The case study discusses the DMO journey of Dolomiti Paganella with the application of the St. Gallen Model for Destination Management.

Data, it's often described as 'the new gold' and in the last few years, we've seen a race from destinations to really get their house in order.

The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.

We live and work in a whole new world, thus, Digital Innovation needs to be considered in a completely different way.

With clear data and partner insights collected with a campaign, Jordan targets its key markets and reposition the destination.

Turespaña has one of the oldest dedicated DMO websites in the industry, first published in 2000.

Markus gives us a snapshot of Switzerland's tourism industry, with approximately every 6th guest being influenced by a wide array of social campaigns.

Visit California has spent fifteen years doing the same thing - maintaining the brand, being stewards of the brand.

Jason introduces us to his inspiration of Walt Disney, and how he worked with a singular goal in mind – creating the happiest place on Earth.

Dominique reveals that during the pandemic, there has been a 2.5x increase in engagement through social media platforms.

Luca starts by explaining that if travellers are changing their behaviour, as a hotel, business or DMO, you need to change your strategy yourself.

Laurie gives us an inspirational, breathtaking look at Newfoundland and Labrador through this short retrospective film.

The world's travel and tourism industry reached near-complete shutdown this year.

Ashish gives us an insight into how Pinterest trends have been affected by the pandemic.

The number one question that arrives at Google is what the trends are and what is happening.

Greenland Adventure is the product of the collaborative effort of Quark Expeditions and Visit South Greenland.

Want to relive the excitement of Leaders of Digital? You can rewatch days 9 and 10.

Currently, Jason and his team at the DMO work under a marketing strategy focusing on nature, culture and food.

3 million people a week are moving to large cities, projected to grow to be 70% of the population by 2050, the planet is quickly becoming more urban.

Kim takes you through this Touch Video Academy workshop on how to tell authentic stories with high quality, at a low cost.

Isabel interviews Damcho with many curious questions about the state of Bhutan during the COVID-19 global crisis.

Atlanta City is a destination, which prides itself in its many facilities: home of the busiest airport and a diverse and varied culture.

Wendy discusses the pandemic's effects on mass tourism in the context of being a driving force in digitalisation.