An exploration of how AI generated insight can lead to the new frontier of marketing.

This blueprint shows Mediterranean DMOs/Regional Authorities the process of creating tourism-specific Climate Action Plans.

Tech architecture is crucial for business success. Gen AI can boost ROI, but scaling requires a robust architecture.

Generative AI can boost procurement efficiency and strategy. It helps with sourcing, negotiation, automation and future planning.

This Roadmap outlines how to harness cutting-edge technologies to revolutionise the tourism industry.

The circular economy offers to the tourism ecosystems the opportunity to enhance the sustainable development impacts of tourism.

The transition towards a sustainable and regenerative model is essential for the Mediterranean tourism sector.

Innovation concerns not only technology but also capacities, cooperation and business models for sustainable development.

This guide will help you rethink your approach to purchasing technology and opt for what’s right now and in the future.

This is based on the TrippleTM Framework. Guiding you to make meaningful change step by step, with clear goals and actions.

In 2024, the focus is on a selected set of technologies: AR/VR, Internet of Things and Blockchain.

AI tools boost efficiency and focus for social media teams. Use this workbook to define goals and implement AI strategies.

The twelve-month HSA pilot programme tasked HSA locations with forming partnerships to address multiple high street issues.

The guide outlines the development, application, assessment and adaption processes partnerships need to meet the needs of a place.

As of 2023, Austria is in the top third place worldwide in the renowned Sustainable Travel Index.

In 2022, the competition for the 2022 European Capital of Smart Tourism was launched and 29 cities from 13 countries submitted.

In this playbook, you will find prompt engineering tips and a non-exhaustive compilation of tourism-related use cases.

Artificial Intelligence (Al) is rapidly progressing from speculative buzzword to transformational core business technology.

The 2024 collection of best practices has been derived from the applications that cities submitted to the competition.

The purpose of this paper is to enhance and facilitate the exchange of best practices in promoting innovation and sustainability.

It is essential that the Living High Streets ethos is understood from the outset. This is a community-led approach.

The report revealed that travellers within Asia had a stronger desire to travel ‘more’ in the next 12 months than any other group.

Leaders today must continually re-envision how their teams work, AI presents an opportunity to focus on the work that matters.

With exponential growth and widespread adoption of this tech, generative AI is quickly filtering into many different sectors.

Tourism has become a key player in international commerce, outpacing global economic growth.

In an era marked by unprecedented challenges, we're confronting an ecosystemic crisis transcending mere climate concerns.

Before you get started it is important to have the right systems in place in your region to deliver real outcomes.

The Sustainable Tourism Toolkit is a partnership between the Australian Government and all State and Territory governments.

This starter kit provides a set of initial steps that destinations can take to shift towards a stewardship approach.

Dubai's Metaverse Assembly brought together over 600 experts, 30 speakers and 40 tech companies for a two-day event in 2022.

Your team/staff are the frontline in delivering the customer experience. Getting their say is crucial to delivering your promise.

User experience (UX) design can be a complicated and overwhelming field for newcomers, as it encompasses a wide range of topics.

Tourism should be a leader in climate change action in destinations around the world.

Accessible tourism can help businesses in many ways by tapping into under-served and growing markets.

Undoubtedly, Covid-19 has significantly challenged the entire travel and hospitality industry.

The private sector plays an important role in furthering LGBTQ+ tourism and benefits from it.

When the Port of Seattle introduced its Century Agenda in 2012, creating a clear vision for the organisation to be positive.

As artificial intelligence continues to revolutionise, marketing and the professionals who practice it stand to gain immensely.

Tourism sustains many of our regional and island economies. It is also central to the identity of the region and its communities.

The impact of the pandemic particularly on the most vulnerable within our communities has led us to find renewed resilience.

The report analyses the challenges, opportunities and support for hospitality SMEs as they strive to achieve Net Zero emissions.

Experience is a major project to boost visitor numbers in the low season through an innovative, sustainable tourism strategy.

Europe’s rich cultural heritage and cultural and creative industries (CCIs) play a significant role in building our future.

The tourism industry plays a vital role in the European economy. In 2018, contributions to the EU’s GDP amounted to 3.9%.

EXPERIENCE is a major project to boost visitor numbers in the low season through an innovative, sustainable tourism strategy.

No matter the location or the type of property you manage, the truth is that hotel marketing has become more complex than ever.

Online travel bookings on the rise, hotels need to focus on direct bookings to increase revenue.

This document aims to familiarise you with the data landscape of the tourism sector.

As generative AI continues to advance, the need for collaboration among stakeholders to ensure that AI serves as a force for good.

This whitepaper showcases how the European NCVB are taking joint action towards a shift to sustainable business events.

Companies can keep business travel costs in check by embracing new solutions and approaches.

Turismo In provides entrepreneurs in the tourism sector with tools to improve their services and customer experience.

Trends can provide insights, but it's important to focus on your core objectives.

This toolkit has been designed to help DMOs create the greatest possible impact through the activities they undertake.

This report aims to develop guidelines for hosting sustainable events in the adventure travel industry.

This guide provides a holistic overview of the different types of event technology platforms available today.

The growth of SMEs in Europe in 2023 may be influenced by several factors.

Employer-employee relationship is changing, with employees demanding more and employers needing to get the hiring process right.

Leading global players are under threat from new brands, local businesses, and changing consumer expectations.

The report showcases good practices for managing indigenous tourism and provides recommendations for public administrations.

20 European tourism organisations sign this to build trust, foster data sharing and create a level playing field.

Regenerative Tourism Conference in Barcelona explored the roles of different players in destinations as part of a living system.

This ebook explores the growth of the metaverse in tourism, business, and services.

Segittur has published the 3rd edition of the catalogue of technological solutions for smart tourist destinations.

The Roadmap provides the framework which will guide the events industry on its journey to Net Zero.

Mabrian addresses the pillars to build a long-lasting sustainable destination management strategy, based on data intelligence.

This resource is not meant to be exhaustive, but rather a useful guide—our FAQ for design understanding.

Sustainability is a top business priority. Companies need to have an effective plan in place to drive positive change.

Prompt engineering is the process of structuring words that can be interpreted and understood by a text-to-image model.

Sometimes it feels like Product, Design and Engineering teams aren’t speaking the same language.

Innovation begins and ends with people. It calls for keen and caring observation.

This guide contains key information on the main aspects related to the implementation of smart tourism solutions.

SMEs in tourism have utilised digital solutions in various ways but typically on a basic level.

Meetings are supposed to improve team relationships, encourage idea generation and discussion, and ensure accountability.

This toolkit shares knowledge on the development of projects at the intersection of cultural heritage and tourism.

The European Capital of Smart Tourism is an EU initiative, currently financed under the COSME Programme.

Leadership in the digital age requires recognition of the challenges of new technologies and ways of thinking.

This toolkit is a guide to learn more about relevant data analytics applications in the tourism sector.

This whitepaper outlines a shared vision of the convention bureau of the future.

In a circular economy, the most interesting opportunities lie between organisations. Tapping into them may require collaboration.

In this workshop, redesign an everyday product by reflecting on the functional and emotional needs that it serves.

Business Design helps organisations translate intentional design into measurable business results while benefiting stakeholders.

This report shares knowledge with SMEs about the challenges and opportunities regarding sustainability in tourism.

Every enterprise has defined business processes that range from simple and repetitive to complex and unique.

The competition for the 2020 European Capitals of Smart Tourism was launched and 35 cities from 17 EU Member States submitted.

Everything we know about work is changing: where it's done, how it's done and who does it.

Embracing human-centred design means believing that all problems, even the seemingly intractable ones are solvable.

Effective design thinking entails more than applying design methods. To produce the best outcomes, organisations need to develop.

Before COVID-19, tourism played a significant role in the Spanish economy, accounting for 12.4% of GDP and 13.5% of employment.

The Declaration underscores the importance of mitigation, through its decarbonisation pathway.

The core ability that allows students to solve and discover problems is Navigating Ambiguity.